To meet the deadline for the website launch, we worked closely with Italgas’ internal digital team as well as their external digital agency. We used an agile methodology with bi-weekly meetings that addressed specific issues in different sections of the website. Through an introductory workshop, we were able to engage the internal content owner and define priorities for action whilst garnering the support needed in subsequent phases of the project.
The main objective for this project was to help Italgas communicate how the group’s different activities are contributing to the energy transition. We focused on presenting the company’s mission, innovation projects, and key pillars of their sustainability strategy. We redesigned the content architecture and focused on consumer sections in order to speak directly to the utility company’s users.
We also developed “Gas future”, a new section of the website that is designed to present the integral role of gas in the energy transition and therefore reaching global climate goals. We defined a new content architecture and developed or redesigned all content for the new website. Together with the web agency, we worked on the content design, developing modules that allowed us to create long pages whilst presenting content in an easy and digestible way.