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Sustainability Value Proposition
Turn sustainability into a competitive advantage through business relevant communication. A Sustainability Value Proposition (SVP) helps companies move beyond compliance and communicate the commercial value of sustainability. It shows how environmental and social action can strengthen differentiation, support growth, and build trust with customers, investors and other key stakeholders.
Make sustainability
your competitive edge
A Sustainability Value Proposition helps you move beyond compliance and show how sustainability creates business value.
After years of growing expectations and proliferating commitments, many leadership teams are asking: what’s the return? Sustainability is often seen as a cost centre – suffocated under reporting cycles, ESG rating questionnaires and complex regulatory requirements.
It doesn’t have to be that way. For us at Lundquist SVP changes that. It helps you define and communicate how sustainability creates value for your business, your customers and your wider stakeholders. A strong SVP turns sustainability from a cost centre into a source of differentiation.
Our tailored SVP service offering: a three-step process
Our service offering is designed to help companies seize the sustainability opportunity by developing a robust and credible Sustainability Value Proposition (SVP) targeting primarily customers, investors and commercial partners through a variety of communications assets. Our offering is structured in a three-step process to ensure you get paid for your sustainability.
Explore
We assess how ready your company is for a commercial approach to sustainability through our SVP Readiness Evaluation. We generate a scoring based on existing strategies, communications and report content.
This can be supported by a sector benchmark to understand your competitive scenario. We come up with recommendations for ways forward, ideal for discussions in a workshop.
Capture
It’s time to come together with relevant functions to capture the opportunity and set you on your path to developing and deploying your SVP.
We provide an in-depth analysis and propose solutions for your SVP, taking into consideration your materiality analysis, linkages between financial performance and ESG topics and alignment of business/sustainability strategy.
Deploy
We will partner with you to develop and deploy your SVP. That means building the core statement, proof points and value messages, then applying them across communications, investor materials, commercial assets and internal engagement.
“The last decade was about reporting virtue – the next one will be about creating and showing value. An SVP highlights how sustainability creates a win-win for society and the business.”
Convey an
SVP through
communications
A clear commercial sustainability strategy – captured in the form of an SVP – allows us to support clients in producing new communcations initiatives and also improving existing assets or touchpoints. An SVP enables credible, distinctive and concrete sustainability communications. Here are four practical ways we help clients.
Commercial & marketing
We embed sustainability benefits as a “reason to buy” and transform marketing collateral and branding assets such as sustainable product brochures, commercial websites, customer campaigns, training and toolkits for sales teams, etc.
Investor relations
We craft a Sustainability Equity Story – supported by financially relevant proof points and KPIs – to move beyond standard boilerplate “ESG” statements and show how sustainability action connects to value creation and underpins reasons-to-invest.
Corporate communications & reporting
We develop a credible and distinctive narrative to guide reporting content (annual report, voluntary sustainability documents, thematic reports, etc.) and show how sustainability contributes to value creation.
SVP Communications and Training
We give you hands-on support in applying your SVP across touchpoints – from reporting and digital content to investor engagement, marketing materials and internal training.
Employer branding & internal communications
We support engagement campaigns and ambassador programmes reflecting the ways sustainability really drives the business and connects to commercial priorities and customer needs.
Let’s talk
about your
SVP journey
A strong SVP delivers real business value. You’ll gain:
- A clear articulation of your sustainability impact that really resonates with stakeholders
- Greater alignment between sustainability, business strategy and innovation
- Enhanced communications and reporting that go beyond ESG jargon
- A narrative that supports investor confidence, customer trust and employee engagement
- Tangible input to shape product development, brand positioning and growth strategy
Latest results and publications
Contact us
Let’s define your SVP together – contact us to start the conversation.
Our office
Via Privata Maria Teresa, 8
20123 Milano, Italy
Enquiries
+39 02 36680960
info@lundquist.it