“Understanding how to effectively communicate and get people interested in your sustainability journey is fundamental for driving change.”
The .sustainability study is an evolution of our commitment to research in the field of sustainability, launched in 2007 with the CSR Online Awards.
It became .future in 2018 before transforming into the current .sustainability research. In our work, we analyse and guide sustainability communications using methodologies that are based on the real expectations of stakeholders and used by global companies to drive their choices.
Our .sustainability research introduces a sustainability communication model based on four complementary drivers. This vision is perfectly aligned with the approach of our .trust research, which is based on a combination of substance (the concreteness of a structured, transparent and integrated journey) and distinctiveness (the ability to tell a credible and authentic story). Beyond these core elements, we have incorporated aspects from the .trust research, including an assessment of companies’ ability to communicate in an accessible and engaging way on their digital channels (aspects of user experience and content presentation).
Beyond simply reporting, how does the company structure its approach and what goals does it set?
To what extent is sustainability integrated into business, innovation, corporate culture and a coherent narrative?
Does top management take a stance on sustainability issues that affect the company and its industry?
Does the company use the brand’s voice to acts as an ambassador? Is it open to collaborative processes with stakeholders to find solutions?
How does the company’s commitment translate into concrete goals and a transformation journey focused on specific environmental and social issues?
What is the company doing about key issues such as climate change and DE&I? What are the targets and results?
How does the company tell the story of its commitment to sustainability? And how does it translate that narrative into engaging storytelling?
How is sustainability content shared? Is it done in a coherent and appropriate manner for each channel?
Via Privata Maria Teresa, 8
20123 Milano, Italy
+39 02 36680960
info@lundquist.it