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Givaudan
Purpose-driven communications that respects demands for transparency.
Communications strategy / Sustainability strategy and communications / Understanding Trends
Brief
As the world’s biggest fragrance and flavouring company, Swiss-listed Givaudan needed regular support for its website presence over the years, making sure it meets demanding stakeholder expectations and evolves to support the business. In 2020, a new website was planned to coincide with the launch of a new purpose statement and strategic plan, fully integrating its sustainability commitment.
Our Work
We have supported Givaudan on a yearly basis for about a decade, using our research studies (Webranking by Comprend, .trust and .future) to benchmark its corporate and sustainability communications, assessing strengths and challenges and providing critical feedback and guidance.
We have helped the company to enhance transparency and communications effectiveness through structured, annual action plans and on-going support to make sure implementation was correctly carried out.
For the release of its new website, we used a benchmark of best practices from the broader food & beverage and luxury sectors to provide strategic recommendations on how to organise its content around its new purpose statement and integrate sustainability and innovation topics.
As the go-live date neared, we were on hand to stress-test the content as it was being developed and provide critical feedback to Givaudan alongside specific actions to implement.
Result
Givaudan’s new website went live in August 2020 showcasing how the company’s purpose guides its strategic actions and connects the ambitious goals it has for the business, the environment, people and communities. The new website reflects Givaudan’s ongoing effort over the years to improve its online digital communications, which has seen it rise to consistently feature in the top places of the Swiss Webranking research and attain “Gold” class in the first Swiss edition of .trust.
