We have supported Givaudan on a yearly basis for about a decade, using our research studies (Webranking by Comprend, .trust and .future) to benchmark its corporate and sustainability communications, assessing strengths and challenges and providing critical feedback and guidance.
We have helped the company to enhance transparency and communications effectiveness through structured, annual action plans and on-going support to make sure implementation was correctly carried out.
For the release of its new website, we used a benchmark of best practices from the broader food & beverage and luxury sectors to provide strategic recommendations on how to organise its content around its new purpose statement and integrate sustainability and innovation topics.
As the go-live date neared, we were on hand to stress-test the content as it was being developed and provide critical feedback to Givaudan alongside specific actions to implement.