Our work
We helped Intesa Sanpaolo in two main phases, first supporting the company in the strategic step-up in the group’s communications and upgrade of its corporate website, including a new, narrative area and then providing ongoing support for continuous improvement and editorial implementation.
Our activities included:
– Transparency assessment of website content, benchmarking and internal stakeholder interviews;
– Content strategy setting out what the bank needed to communicate, why and how;
– Proposals for the structure of new, editorial sections of the website;
– Producing content for Sustainability, Careers and editorial sections;
– Post-release, we assessed the strengths and challenges of the new website using the different approaches of our studies (Webranking, .trust and .future) and drew on the findings to further improve content;
– During the Covid-19 crisis, we also provided the content necessary to meet evolving communications needs and stakeholders’ information requirements.