STORYTELLING ASSESSMENT AND WORKSHOP
We started with a thorough assessment of its current communication assets and how it uses storytelling. Based on these findings, the workshop aimed at explaining what could be the benefit of storytelling for Barry Callebaut.
– What the difference is between corporate and brand storytelling;
– How you define what’s important and relevant to your audiences;
– How to ensure you get your message across coherently;
– What techniques to use – what works and what doesn’t;
– How your storytelling can help boost your credibility;
– How does Barry-Callebaut fare? What can be improved?