Based on our research findings, interviews with top management and the benchmarks carried out in a preliminary phase, we extracted the key concepts that we would then use for the core activity of our project: the co-design workshops.
The first workshop involved top management and head of departments. The second included more operational figures. The aim of the workshops was to collectively define a new vision that was shared by all. We used the “golden circle” methodology, borrowed from Simon Sinek to help us select and classify keywords into several areas: mission, vision, purpose.