Following a preliminary analysis, we organized a workshop to engage the internal resources involved in communications to discuss how, what and to who they needed to convey GSE’s stories.
Following the interactive workshop and based on the key findings that emerged, we produced a playbook with guidelines for writing and sharing stories.
The playbook was distributed to all content owners to ensure uniformity in the content and structure of the stories. In order to better guide the content owners, we produced pilot stories to use as practical examples for applying the new structure and style.