Our latest research shows that 70% of CEOs from 57 of Switzerland’s most prominent companies do not have dedicated articles on Wikipedia (we took into account both the English and the German version of the free encyclopaedia). In our most recent .wikipedia research, we investigate the reasons why companies struggle to gain visibility on Wikipedia, what makes the free encyclopaedia so complex, and why it forms such an important part of a person and company’s digital identity.
With over nine billion monthly visitors on the English site alone, companies cannot dismiss the importance of the free encyclopaedia, which takes centre stage in search engines. Stakeholders are increasingly turning towards leaders for direction, and having up-to-date, factually correct, and relevant information has never been so important.