For our first issue, the focus is on the impact that Covid-19 has had on businesses and how they faced the crisis from a communications perspective. But we also have an unusual take on what we can learn as communicators about winning strategies from medieval warfare and advice for parents trying to explain to a small child what they do for a living in sustainability.
Top quote from this issue:
“We have a very complex web of stakeholders that touches so much of the country. It was vital to communicate with all of them. You can’t disappear in times of crisis, no matter how difficult it is. The absolute priority in communications terms was explaining that we were solid and fully operational, doing everything possible to ensure that our people and clients were taken care of.”
– Stefano Lucchini
ISSUE 1 – 2020 Lundquist Quarterly (Italian edition)