Lundquist Quarterly: ISSUE 1, 2020

For our first issue, the focus is on the impact that Covid-19 has had on businesses and how they faced the crisis from a communications perspective. But we also have an unusual take on what we can learn as communicators about winning strategies from medieval warfare and advice for parents trying to explain to a small child what they do for a living in sustainability.

Top quote from this issue:

“We have a very complex web of stakeholders that touches so much of the country. It was vital to communicate with all of them. You can’t disappear in times of crisis, no matter how difficult it is. The absolute priority in communications terms was explaining that we were solid and fully operational, doing everything possible to ensure that our people and clients were taken care of.”

– Stefano Lucchini

Intesa Sanpaolo


ISSUE 1 – 2020 Lundquist Quarterly (Italian edition)

 1. A reality check For trust in the New normal – by James Osborne, Head of sustainability, Lundquist.

2. “You can’t disappear during a crisis” – Interview with Stefano Lucchini, Chief Institutional Affairs and External Communication Officer, Intesa Sanpaolo.

3. How have Swiss companies communicated about the crisis? – by Elisa Leimer, Consultant, Lundquist.

4. The Crusaders: communications and medieval strategy – by Steve Tibble, Communications Strategist and Medieval Historian.

5. Corporate podcasts: the next big thing? – by Martina Scapin, Communications consultant, Lundquist.

6.The new profit is impact – By Adrian de Groot Ruiz, Executive Director, Impact Institute.

7. Sustainability is all the rage – by Barbara Bella, Consultant, Lundquist.

8. Try explaining your job in sustainability to a 5-year-old – by Paolo Cominetti, Sustainability and engagement expert, Lundquist.

9. 5 Steps to avoid failing (again!) on Wikipedia – by Daniele Righi, Content strategist & digital project manager.

10. Proactive ESG communication in three steps – Maria Grazia Fumagallo, Sustainability Consultant.

11. Goodbye Initiative, hello responsibility – by Elisa Leimer, Consultant.