The Lundquist .trust research, covered in Corriere Innovazione, has highlighted non-listed Italian companies’ readiness in adapting to the crisis caused by the first wave of Covid-19. How have these companies been able to exploit communication tools to transmit their core business and values? How have they been able to operate in a more direct and empathic way, remaining truly connected with users?
Presiding over the digital spaces in the first lockdown proved essential for companies that responded swiftly – these companies set up direct dialogue with employees, customers, citizens, and the country. Now faced with the second wave, proven continuity and consistency in communication is needed for companies to strengthen their role in society.