Sustainability Value Proposition

Unlock the commercial value of sustainability: a Sustainability Value Proposition (SVP) is your path to moving beyond compliance and seizing the competitive advantages of social and environmental action.

Sustainability
has reached a crossroads

After years of growing expectations and proliferating commitments, many leadership teams are asking: what’s the return? Sustainability often feels like a cost centre – suffocated under reporting cycles, ESG rating questionnaires and complex regulatory requirements.

The result? Disillusionment, diminishing impact and frustration among teams who should be seeing sustainability as a driver of transformation and competitive advantage. As progress stalls, strategic clarity is lost.

It doesn’t have to be that way.

SVP as your competitive
edge

At Lundquist, we believe it’s time to move beyond a one-size-fits-all mindset and reframe sustainability as a strategic business asset.

That’s where a Sustainability Value Proposition (SVP) comes in: a structured, sensible way to define how your company creates value for customers as well as for wider society and the planet. Not in abstract terms but supported by proof points and data about products and services with impact that stand apart in the market.

A credible SVP is key to engaging customers, employees and suppliers. And it’s a story that investors are waiting to hear, too.

“We’re changing the sustainability narrative with Ability, our programme for defining, activating and communicating a tailored, business-driven approach. And SVP is at its heart.”

How we can
work together
to develop your
SVP

We work with leadership teams to shape an authentic Sustainability Value Proposition that connects purpose, performance and impact. Our approach includes:

We analyse your current sustainability efforts, stakeholder perceptions, product/service footprint and market trends to identify the building blocks of your SVP.

We bring together strategy, finance, sustainability, comms and commercial teams to define your SVP collaboratively, bridging internal silos and building shared ownership.

We help you craft a clear, compelling SVP – at a corporate level or in terms of individual services and products – and identify the key proof points and metrics that make it credible and real.

We give you hands-on support in applying your SVP across touchpoints – from reporting and digital content to investor engagement, marketing materials and internal training.

Our work can highlight opportunities for social and environmental action. We actively listen to commercial stakeholders to gather feedback and identify needs, scope new ESG initiatives and gather input for sustainable innovation and product development.

Let’s talk
about your
SVP journey

A strong SVP delivers real business value. You’ll gain:

  • A clear articulation of your sustainability impact that really resonates with stakeholders
  • Greater alignment between sustainability, business strategy and innovation
  • Enhanced communications and reporting that go beyond ESG jargon
  • A narrative that supports investor confidence, customer trust and employee engagement
  • Tangible input to shape product development, brand positioning and growth strategy

Contact us

Let’s define your SVP together – contact us to start the conversation.

James Osborne
james.osborne@lundquist.it

Transformation starts with a discussion

Contact us
Our office

Via Privata Maria Teresa, 8
20123 Milano, Italy

Enquiries

+39 02 36680960
info@lundquist.it

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