Bracco Foundation 

Strengthening the Social Report as a tool to communicate purpose, activities and impact.

Social reporting / Editorial strategy / Content development / Visual identity / Design / Print production

Brief

Bracco Foundation is a private institution that promotes scientific research, culture, education and social responsibility through a wide range of initiatives and projects.

The Foundation involved Lundquist in the development of the 2025 edition of its Social Report, with the aim of further evolving the document’s editorial structure and visual identity. The goal was to build on the Foundation’s existing storytelling approach, making the report clearer, more distinctive and effective in presenting its projects and results.

Our Work

We worked alongside Fondazione Bracco throughout the process, contributing to content organisation, editorial structure, visual identity, design and final production.

Drawing on our experience in sustainability reporting and a focused analysis of best practices publications, and starting from the Foundation’s objectives, materials and project data, we helped identify areas for improvement and opportunities for the report’s future evolution. Our content and design teams then worked together to shape language, data, storytelling and visual elements into a clearer and more consistent reporting experience.

For the Foundation, the collaboration provided integrated editorial and design support, helping ensure consistency between the Foundation’s objectives, the structure of the report and its final visual expression.

Result

The result is a clear and accessible Social Report that offers stakeholders a clear overview of the Foundation’s work and a stronger narrative of its impact, while presenting its contribution in a coherent and impact-oriented way.

This project is part of Lundquist’s wider work to help foundations make their contribution more visible, understandable and relevant to the communities and stakeholders they engage. It builds on the perspective behind .foundations, our research project on how foundations communicate their identity, role, impact and relationship with the public, and how clearer content, narrative and evidence can support a more meaningful public presence.

Discover .foundations and explore how we support foundations in making their impact clearer and more recognisable.