AC Milan

Sustainability reporting that aligns with the evolving scenario in European football and supports the club’s brand.

Communications strategy / Sustainability strategy and communications / Reporting and publications / Graphic design

Brief

We support AC Milan in producing its annual sustainability report with the aim of presenting fans and other stakeholders with a credible narrative that connects all the club’s activities and initiatives into a single vision, supporting its brand reputation.

Our Work

Since we began working with AC Milan, we have been consistently striving to strengthen its sustainability report through a structured approach that brings its numerous initiatives into a coherent narrative. Each phase of the activity is carried out with the constant and structured involvement of the sustainability team and internal functions.

Our activities include:

  • Determining the approach to sustainability that can best encapsulate the club’s identity, its commitments and all its activities
  • Stakeholder engagement activities (interviews with the club departments and top management)
  • Collecting qualitative and quantitative data
  • Graphic design and layout of the document
  • Writing the report and creating content for the sustainability section of the website.

Result

Over the years, we have overseen the entire reporting process, starting from data collection to the production and publication of the report. We have also encouraged an internal dialogue on sustainability and expanded the range of topics to be included. Each narrative aspect is integrated into the club’s strategic framework and is communicated through channels that reach both Italian and international fans.