After 21 successful editions, the Lundquist Annual Seminar evolves into the Connecting the Dots Forum – a new format designed to reflect the growing need for companies and organizations to navigate an increasingly complex and interconnected landscape.

Today, success depends on the ability to connect the dots between sustainability, competitiveness, and communication – not as separate functions, but as interdependent levers for building trust, driving innovation, and creating long-term value. The Connecting the Dots Forum offers a space to explore these intersections through dialogue, inspiration, and concrete examples from those leading the change.

The Forum unfolds over a week, from 21 to 29 May 2025, and includes a series of exclusive breakout sessions hosted at Lundquist HQ – designed to encourage open exchange, practical discussion, and peer learning in a collaborative setting.

The highlight of the Forum is the main event, taking place on 28 May at Corriere della Sera’s headquarters in Milan: a full-day gathering featuring two international seminars that will explore how sustainability is reshaping both the world of sport and the broader business context – challenging organizations to go beyond compliance and narratives, and to embrace more structured, strategic, and credible approaches to transformation.

With a rich agenda of high-level content and contributions from across the fields of sport, communication, and sustainability, and over 40 influential speakers, the Forum is designed to inform, inspire, and equip those ready to lead in a changing world.

Whether you’re looking to refine your positioning, engage your stakeholders more effectively, or rethink your role in society, Connecting the Dots is the place to start.