ANAS
Road to transparency and clear communication
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Brief
Anas is an Italian government-owned company tasked with the construction and maintenance of Italian motorways. The company boasts over 26.000km of roads and highways.
Anas is undergoing an extraordinary transformation process aimed at making the till recently old-fashioned and bureaucratic organisation a smart, efficient, innovative and transparent company.
This transformation was at the heart of Anas’ brief when asking us to work on their new corporate website.
Our work
After a thorough analysis of the existing communication assets and of how the global infrastructure industry is responding to communication challenges, we carried out interviews with the CEO and top managers (HR, Operations, Finance, Communication) to align Anas’ business strategy and aspirations with the new website’s communications strategy.
Based on the findings from our analysis, we defined the new communications strategy for Anas’ corporate website. We also worked closely with the web agency, providing input on the website architecture including the interaction design of all pages, supervising the design outputs and providing a content style guide. While the technical aspects were being implemented, we re-edited and wrote the content for the entire corporate website.
Our work continued post the new website’s launch, with periodic reviews to ensure content was regularly updated and adhered to the new communications strategy.
Result
Thanks to our close cooperation with Anas’ communications department and a strong commitment from the company’s CEO and top management, the new website was launched in December 2016.
It is continuously kept up to date in strict accordance with the set content guidelines and communications strategy.
