The state of the art of Swiss digital corporate communications: Stellar results mark a decisive turning point
In the 15th edition of the Webranking research we evaluated the online communications of 55 listed Swiss companies, to find how they are working to satisfy the needs of their stakeholders and inspire trust. This year’s results were published exclusively in Finanz und Wirtschaft.
Swiss companies this year surpass expectations, forging ahead of their European counterparts to meet the growing demands for transparent digital communications.
The Swiss edition of Webranking research is conducted by Lundquist in collaboration with Comprend.
Swiss companies are back on track
Its been a stellar year for Swiss digital corporate communications. Not satisfied with the weak progress made last year (when the average improved by a mere 0.3 points), Swiss companies are back with a bang, improving their score by an impressive 4.7 points and, reaching an average of 50 points. European companies, on the other hand, improve by only 1.5 points to reach 47.2, opening a gap of +2.8 points.
A quick glance at the best improvers illustrates a change of pace: last year only one company (Dufry) improved by more than 10 points, while this year the figure has increased to eight, with Swiss Prime Site and Idorsia particular stand outs, showing a +20+ point increase in score. That said, the stable presence of the companies in the top three positions – Swisscom, Sika and Sonova – underscores the importance of consistency and longevity when striving for excellence.
The extraordinary results this year show that Swiss companies have proven their commitment and dedication to transparency online. With that said, it is time for them to take on a new challenge: moving from corporate disclosure to engaging meaningfully with their stakeholders.
Switzerland's best improvers 2018-2019
Digital takes a beak seat on investor communications
There’s something about disclosing data and talking about it that Swiss companies just don’t like. IR sections remain weak, with companies preferring to focus on traditional investor communications, leaving digital to take the back seat.
From dry disclosure, to defining a clear corporate narrative
Reporting and presenting the facts – Swiss companies have it in the bag. In fact, over the last decade and a half, Swiss companies have proved their commitment to reporting based communications. The next step is turning this commitment into engaging content to define the corporate identity, using storytelling to support the business.
Sustainability: Action demanded, but transparency remains low
How sustainability is being addressed as part of the wider corporate agenda is no more a nice-to-have but expected. In the last five years, we’ve seen Swiss companies giving more significance to their sustainability communications, however a third of companies still do not have a structured sustainability reporting process in place.
How Webranking can help you
The Webranking analysis allows you to define solutions to improve your digital presence, understand digital trends, compare to peers, generate internal engagement, and identify pathways for future improvement.
For further information about the research, to receive the highlights with the score per areas and to order a tailored analysis, please contact: martina.scapin@lundquist.it