The state of the art of Italian digital corporate communications: Increasing stakeholder demands drive digital transparency for Italian non-listed companies
The 4th edition of the Webranking research, covered exclusively by Italian weekly L’Economia del Corriere, reports on the current state of Italian digital corporate communications.
The research, conducted by Lundquist in collaboration with Comprend, evaluated 77 Italian companies (up from 62 last year).
You can read the results from the Webranking Italy Listed research for 2017 to see how the listed companies compare here.
Decline in trust and the transformation of client relationships drives digital transparency
The decline of trust in institutions and corporations, together with the increasing importance of social and environmental impacts of companies for consumers and investors, has become an influencing factor in corporate communications. Stakeholders demand greater transparency and companies are starting to respond.
This year we see several significant changes in the ranking, as two new companies join the top ten best scoring companies: SIA and Aquafil. The highest-scoring companies in this year’s ranking are Ferrovie dello Stato in first place, with Anas and Sisal tied for second, Sace in fourth, and SEA Milano maintaining its position at fifth. State controlled companies (Ferrovie, Anas e Sace) dominate the top spots in the ranking. The desire to align with international standards when it comes to digital transparency is driving these companies to be more transparent.
Transparency, especially digital transparency, is not a legal obligation but has become a means of responding to the growing requests from stakeholders, from clients first and foremost, in order to differentiate themselves in a market that is becoming increasingly competitive.
Sara Rusconi, content strategist and Lundquist partner
The digitalisation and globalisation of products and services are pushing businesses to rethink their strategies, invest in new markets and business ventures, giving way to an overall transformation of the business. As a result, companies are using their digital channels as a means of explaining their strategy to stakeholders.
Greater attention from consumers and investors on social and environment issues, the new directive on non-financial information, the Sustainable Development Goals, and the growth of integrated reporting are the underlying trends that are changing companies’ approaches to sustainability. However, still only one in three Italian non-listed companies publish their sustainability report online.
In the social and digital era, excessive “noise” and the battle to stand out is a challenge for all companies competing for attention. Online communication, in fact, can no longer ignore the rise of visual communication and the importance of user experience.
How Webranking can help you to improve
The Webranking analysis allows you to define solutions to improve your digital presence, understand digital trends, compare to peers, generate internal engagement, and identify pathways for future improvement.
For further information about the research, to receive the highlights with the score per areas and to order a tailored analysis, please contact: [email protected]
Lundquist European Seminar on Digital Corporate Communications & the 16th Webranking Awards
In the end of November, the 2017 Lundquist European Seminar on Digital Corporate Communications and the 16th Webranking Awards took place, hosting more than 250 professionals from 100 companies.
The seminar was held on November 22 at the headquarters of Italian daily newspaper Corriere della Sera, where we convened to discuss how business transformation is affection corporate communications and to present this year’s findings of the Webranking research, recognising the companies that demonstrated excellence in online corporate communications. The event was sponsored by SiteImprove, Euroland IR, and Bjork.