The state of the art of Italian digital corporate communications: business transformation driving transparency on digital platforms
The 16th edition of the Webranking research, covered exclusively by Italian weekly L’Economia del Corriere, reports on the current state of Italian digital corporate communications.
The research, conducted by Lundquist in collaboration with Comprend, evaluated 112 Italian companies (up from 70 last year).
Increase in foreign investment and business transformation push for digital transparency
Since the first Italian edition launched in 2001, we have witnessed more and more Italian companies place transparency at the heart of their digital corporate communications. Spurred on by an increase in foreign investment, greater competition, and business transformation in light of significant events, Italian companies are investing like never before in their digital channels. In this context, digital is no longer just any old channel for corporate communications, but is instead redefining the way in which companies engage with their stakeholders.
Within the top ten best scoring and among the most improved we find those companies that are transforming their business or that are taking a clear role on major global transformations. This is especially the case for Snam, Eni, Terna and Erg, companies which are experiencing and responding to the transformation of the energy sector, and have invested a considerable amount in digital transparency in recent years.
The highest-scoring companies in this year’s ranking are Snam in first place, Eni in second and Gruppo Hera in third, with Terna improving its score significantly.
In a business context that is continuously transforming and increasingly competitive, digital transparency is a winning weapon for companies to gain their stakeholders’ trust. There is no doubt that companies conveying how they take on the challenges of the market have more to gain than those that remain silent.
Sara Rusconi, content strategist and Lundquist partner
The digitalisation and globalisation of products and services are pushing businesses to rethink their strategies, invest in new markets and business ventures, giving way to an overall transformation of the business. As a result, companies are using their digital channels as a means of explaining their strategy to stakeholders.
With the new EU directive obliging Italian companies to disclose non-financial information, sustainability is the hot topic of the moment. Despite this, still too few companies are communicating transparently on sustainability topics.
In the social and digital era, excessive “noise” and the battle to stand out is a challenge for all companies competing for attention. Online communication, in fact, can no longer ignore the rise of visual communication and the importance of user experience.
How Webranking can help you to improve
The Webranking analysis allows you to define solutions to improve your digital presence, understand digital trends, compare to peers, generate internal engagement, and identify pathways for future improvement.
For further information about the research, to receive the highlights with the score per areas and to order a tailored analysis, please contact: [email protected]
Lundquist European Seminar on Digital Corporate Communications & the 16th Webranking Awards
In the end of November, the 2017 Lundquist European Seminar on Digital Corporate Communications and the 16th Webranking Awards took place, hosting more than 250 professionals from 100 companies.
The seminar was held on November 22 at the headquarters of Italian daily newspaper Corriere della Sera, where we convened to discuss how business transformation is affection corporate communications and to present this year’s findings of the Webranking research, recognising the companies that demonstrated excellence in online corporate communications. The event was sponsored by SiteImprove, Euroland IR, and Bjork.