Webranking Austria Listed 2019 – 2020

Austrian state of the art digital corporate transparency

In the 14th edition of the Webranking research, covered exclusively by Horizont, we found that Austrian companies fall in line with their European counterparts for their standards of transparency.

The Austrian edition of Webranking research is conducted by Lundquist in collaboration with Comprend. To read how the individual companies compare, download the whitepaper below. It evaluates the 28 largest listed companies in Austria, analysing what these companies communicate on their corporate websites and how they are working to satisfy the needs of their stakeholders and inspire trust.

Webranking 2019-2020

23rd international edition
14th Austrian listed edition
28 companies ranked in Austria
13 new companies in the Austrian list
800+ companies ranked globally
400+ stakeholders interviewed

On first impact, Austrian results seem to have taken a step back in corporate communication and transparency when comparing it to their performance last year. Last year the average score that Austrian companies achieved was 4.8 points higher than their current average of 46.9, which nevertheless remains slightly higher than the European average of 45.1 points. The reality is that Webranking raises the bar for transparency in line with stakeholder demands, and companies need to do more to meet these expectations.

Webranking is firmly based in the needs of the stakeholder – uncovered through a careful evaluation of annual surveys completed by investors, job seekers, and journalists – and for this reason it can be considered a transparency stress test. A score of 50 out of a maximum of 100 is considered to be the threshold at which a company has met adequate communication standards.

Although the average of the 28 largest Austrian companies included in the study has decreased, the rate of companies passing the test is consistent with previous edition, and the Austria pass rate remained at about 43%. Only three companies (BAWAG, Schoeller Belckmann, and Marinomed Biotech) failed the stress test, scoring below 30 points.

On a positive note, Austrian companies have improved their governance communications. In particular, there has been an improvement in areas such as CEO visibility, remuneration, and the presentation of information regarding the Annual General Meeting. This section stands out especially because many other areas decreased in the average Austrian score.

Austrian companies continue to take small steps to demonstrate their corporate transparency and to stand out on the market. However, many companies present a substantial amount of information in PDF reports, which is no longer enough to pass the bar for transparency. Austrian companies should invest more in transmitting their strategic vision for the future, financially and in terms of sustainability, in an easily accessible way on their website.

Joakim Lundquist, CEO Lundquist

From rankings to ratings

Webranking’s end goal is not to present a ranking of the best and worst companies, but to encourage and a culture of transparency that alters companies’ rapport with their stakeholders. This is precisely why this year we decided to present the results in range of transparency rather a simple numeric ranking, by dividing the companies into classes of performance.

No Austrian company has been able to achieve the highest of reputations (5 stars), not did they reach the second tier (4 stars), but 12 companies made it into the three-star rating (between 50 and 70 points).

OMV Group is the top-ranking company in Austria this year with 65.9 points, narrowly surpassing Erste Group in second place with 65.2 points. Wienberger follows with 63.3 points. The remaining companies in the 3-star category are: Strabag, Agrana, Telekom Austria, Vienna Insurance Group, Palfinger, Voestalpine, Lenzing, Verbund, and Raiffeisen Bank International.

Only 4 companies out the 28 Austrian companies evaluated are part of the Europe 500: Erste Group, OMV Group, Voestalpine, and Verbund. This is because the ranking includes the 500 largest European companies by market cap, and many Austrian companies are not large enough to enter this list.

Of the four Austrian companies that are included in the list, only two companies make it into the top 50. In fact, Austrian companies generally do not stand out in the European list, especially when compared to the Italian and Nordic companies that dominate the top 10 positions in the list.

However, when comparing the Austrian average to the European average, the difference is minimal, with the European average standing 1.8 points lower than that of the 28 Austrian companies.

How Webranking can help you to improve

The Webranking analysis allows you to define solutions to improve your digital presence, understand digital trends, compare to peers, generate internal engagement, and identify pathways for future improvement.

For further information about the research, to receive the highlights with the score per areas and to order a tailored, interactive report, please contact:

Arianna Evans, arianna.evans@lundquist.com
Caroline Becker, caroline.becker@lundquist.com

Webranking Austria 2019-2020

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Webranking Switzerland Listed 2019-2020

Swiss transparency results stagger this year as stakeholder demands rise

In the 16th edition of the Webranking research found that Swiss results line-up with European standards of transparency.

The Swiss edition of Webranking research is conducted by Lundquist in collaboration with Comprend. To read how the individual companies compare, download the whitepaper below. It evaluates the 55 largest listed companies in Switzerland, analysing what these companies communicate on their corporate websites and how they are working to satisfy the needs of their stakeholders and inspire trust.

Webranking 2019-2020

23rd international edition
16th Swiss listed edition
55 companies ranked in Switzerland
800+ companies ranked globally
400+ stakeholders interviewed

At face value, this year’s Swiss results may seem like corporate communication and transparency have back tracked in comparison to past years’ overall improving figures. The average score that Swiss companies attained this year is 2.5 points lower (an average of 47.5 points) compared to last year, still slightly higher than the European average of 45.1 points. In fact, however, the Webranking research has set a higher standard of achievement, towards a progressive improvement of European corporate communication standards.

Webranking is firmly based in the needs of the stakeholder – uncovered through a careful evaluation of annual surveys completed by investors, job seekers, and journalists – and for this reason it can be considered a transparency stress test. A score of 50 out of a maximum of 100 is considered to be the threshold at which a company has met an adequate communication standard.

Although the average of the 55 largest Swiss companies included in the study has decreased, the rate of companies passing the test is consistent with previous edition and the failing companies (below 30 points) continue to decrease. This is a clear indication that Swiss standards for corporate communication have not been lowered, the bar has simply been set higher.

Swiss companies have taken giant steps in the last few years to demonstrate their market value. The bar has no been set higher. It is no longer enough to be transparent, but it is fundamental for companies to transmit their strategic vision and substantiate their commitments to be able to inspire more trust with their stakeholders.

Joakim Lundquist, CEO Lundquist

From rankings to ratings

Webranking’s end goal is not to present a ranking of the best and worst companies, but to encourage and a culture of transparency that alters companies’ rapport with their stakeholders. This is precisely why this year we decided to present the results in range of transparency rather a simple numeric ranking, by dividing the companies into classes of performance. Only one company has been awarded the highest of reputations (5 stars), and three others have entered the second tier (4 stars).

Swisscom was the only Swiss company this year to achieve 5-star results (over 80 points out of 100). Three others have received 4 stars (between 70 and 80 points). These include Sika, Sonova, and Givaudan, which are all companies that have often been on the podium. Nestlé and Barry Callebaut are also getting closer to reaching a 4-star rating.

Over 70% of Swiss companies are part of the Europe 500 ranking (the ranking of the 500 largest European companies by market cap). Notwithstanding the majority of Swiss companies are also in the Europe 500 lists, Swiss companies do not stand out particularly. Italian and Nordic companies dominate the list, taking prime positions in the top ten. The German average also stands higher than the Swiss, at about 48.1 points.

Swisscom comes in at 11th place in the Europe 500 list, falling out of the top 10 from last year. Sika is next, standing in 12th position, followed by Sonova in 14th, and Givaudan at 25th. Four other companies are in the top 50: Nestlé in 29th, Barry Callebaut in 43rd, Roche in 44th, and Clariant in 47th.

The bar has been set higher: not only transparency, but the ability to create a convincing narrative for company strategy and commitment.

In many ways, Swiss results are now aligned with European standards and results in the ranking. However, through a more accurate lens is possible to see that they fall behind when it comes to the presentation of a company strategy and investment story, or when it comes to the presentation of their commitment to sustainability and their careers sections.

These are the elements that come into play in the competition for credibility amongst stakeholders, which is at the heart of the new Lundquist research series .trust, which will be published in early 2020. Only companies that have been able to pass the stress test (50 points and above) in Webranking have gained access to our new research series, which this year have amounted to 23 Swiss companies.

We will be releasing the .trust for Swiss listed companies at the beginning of 2020. To take a look at last year’s results for non-listed companies, follow the link on the right.

How Webranking can help you to improve

The Webranking analysis allows you to define solutions to improve your digital presence, understand digital trends, compare to peers, generate internal engagement, and identify pathways for future improvement.

For further information about the research, to receive the highlights with the score per areas and to order a tailored, interactive report, please contact:

Arianna Evans, arianna.evans@lundquist.it

Webranking Switzerland 2019-2020

See full results

Webranking Italy Listed 2019-2020

A two-sided challenge for Italian digital corporate communications: improving overall transparency and inspiring trust

In the 18th edition of the Webranking research, covered exclusively by L’Economia del Corriere della Sera found that Italy has improved vis-à-vis its European counterparts.

The Italian edition of Webranking research is conducted by Lundquist in collaboration with Comprend. To read how the individual companies compare download our whitepaper below. It evaluated the 112 largest listed companies in Italy to see what they were communicating on their corporate websites and how they are working to satisfy the needs of their stakeholders and inspire trust.

Webranking 2019-2020

23rd international edition
18th Italian listed edition
112 companies ranked in Italy
800+ companies ranked globally
400+ stakeholders interviewed

Italian companies continue their steady path of improvement

Companies that surpass the stress test of transparency continue to grow: one company out of every three earns over 50 points out of the maximum of 100, the basic score to be able to satisfy stakeholder needs. Three years ago one a quarter of the companies passed the test.

Through a protocol that includes over 200 measuring points, Webranking evaluates transparency in the communication of financial, corporate governance, sustainability data, and overall company information. All this while taking into consideration the real expectations of stakeholders, which have been assessed thanks to surveys conducted every year.

This year the bar has been set higher, and website evaluations have become stricter. This has brought to a significant decrease in the European average (-2.1 points) while Italian companies were comparatively better able to respond to new challenges, losing only 0.7 points on average. This confirms that the commitment of Italian companies to digital transparency is deep and continuing.

Italian companies have taken a giant step in the last few years to demonstrate their market value. Now the bar has been set higher, and it is no longer enough to be transparent, but it is fundamental for companies to transmit their strategic vision and substantiate their commitments to be able to garner more trust from their stakeholders.

Joakim Lundquist, CEO Lundquist

Best improver: Acea is the best improver out of all companies assessed by Webranking 2019-2020

 11 companies have improved more than ten points, and Acea, with a 43.5-point increase, had set the yearly record, followed by Autogrill, Maire Technimont, Coima Res and Saras.

Italy’s best improvers of Webranking 2019-2020

From rankings to ratings

Webranking’s end goal is not to present a ranking of the best and worst companies, but to encourage and a culture of transparency that alters companies’ rapport with their stakeholders. This is precisely why this year we decided to present the results in range of transparency rather a simple numeric ranking, by dividing the companies into classes of performance. An impressive seven companies have reached excellence and have been awarded the highest of reputations (5 stars), and ten have entered the second tier (4 stars).

Italian companies have received 5-star results (over 80 points out of 100). These include Eni, Snam, Hera, Terna, Generali and Pirelli which are all companies that have often been on the podium, with the addition this year of Poste Italiane. Cattolica and Italgas are also getting closer to achieving such heights.

Italian companies dominate European transparency rankings

The stress test for corporate communications transparency reveals an impressive standing for Italian companies in the ranking of the 500 largest European companies by market cap: 5 Italian companies have secured a place in the Top 10. These results emerge from the 23rd edition of Webranking research by Comprend, in collaboration with Lundquist, with 23 Italian companies included in the Europe 500 list.

Eni and Snam wear their crowns proudly, topping the list in first and second place respectively, followed by the Finnish company Wärtsilä. Terna jumped to 4th place, and Generali stands firmly at 5th. Poste Italiane edges on up to 9th place with a 9-point increase from last year. Leonardo on the other hand had an t increase from last year, with the top 10 just barely out of their reach. In the first 25 positions we can also find Prysmian and Mediobanca.

The bar has been set higher: not only transparency, but the ability to create a convincing narrative for company strategy and commitment.

Italian results are now aligned in many ways with European standards and results in the ranking. However, with a more detailed lens, the fact that Italian companies have outperformed the European average in reporting becomes apparent (the presentation of the company, corporate communications, and yearly reports). They fall behind, however, when it comes to the presentation of a company strategy and investment story, or when it comes to the presentation of their commitment to sustainability and their careers sections.

These are the elements that come into play in the competition for credibility amongst stakeholders, which is at the heart of the new Lundquist research series .trust, which will be published next week. Only companies that have been able to pass the stress test (50 points and above) in Webranking have gained access to our new research series, which this year have amounted to 35 Italian companies.

How Webranking can help you to improve

The Webranking analysis allows you to define solutions to improve your digital presence, understand digital trends, compare to peers, generate internal engagement, and identify pathways for future improvement.

For further information about the research, to receive the highlights with the score per areas and to order a tailored, interactive report, please contact:

Greta Castelli, greta.castelli@lundquist.it

Webranking Italy 2019-2020

See full result list

Webranking Austria 2018-2019

The state of the art of Austrian digital corporate communications: stellar results mark a turning point

In the 13th edition of the Webranking research, covered exclusively by Horizont, we found that Austrian companies continue to be ahead of the curve compared to the overall European average, even though we increased our sample size, with 25% more companies evaluated compared to last year.

We evaluated the online communications of 20 listed Austrian companies, all of which are included in the ATX index of the Austrian stock exchange. The research investigates how they are working to satisfy the needs of their stakeholders. Since the Austrians continue  to achieve excellent results with regards to transparency, the next challenge they must face is to go beyond simply duplicating information from the annual report on the website, and instead create a cohesive and coherent narrative of where the company has been and where it is headed.

The Austrian edition of Webranking research is conducted by Lundquist in collaboration with Comprend.

Webranking 2018-2019

22nd international edition
13th Austrian edition
20 companies ranked in Austria
800+ companies ranked globally
500+ stakeholders interviewed

Austria maintains its strong positioning in Europe, with a few changes at the top

The strongest communicators from last year’s edition have reaffirmed their place on the podium again this year. Erste Group renews its place on the podium, taking first again this year with (70.5/100 points), further cementing its spot on the top of the podium. Vienna Insurance Group, conceding its position at second place on the podium to Wienerberger (68.1/100 points), took third place with 65.9 points this year. Wienerberger also wins the title of Best improver this year by gaining 11.8 points compared to last year.

With companies recognising the necessity of a strong digital presence and investing in the launch of new websites, we see further improvement of the already strong Austrian performance.

Caroline Becker, Country manager Austria

Interesting improvements in the areas of Sustainability and Careers highlight a shifted focus to communicate better with these stakeholder groups, while IR communications (sections IR, Governance and Share) decrease in score. Part of the improvement in reporting CSR is due to the EU-wide changes in requiring non-financial data reporting.

In the European comparison, only one Austrian company (Erste Group) out of the six included makes it into the top 30 of the Europe 500 ranking. However, historically, they have almost always surpassed the average of their European counterparts, and manage to do so also this year with an average score of 49.7, compared to the 47.2 points of European average.

Key findings

Austrians continue to struggle when it comes to providing effective Investor communications

Investor communications remains the lowest scoring section of the research for Austrian companies, decreasing even further compared to last year, partly due to the increase in sample size. Traditional disclosure and reporting are the preferred means of communicating with investors in Austria.

Getting better at presenting the company and its business

Comprehensive information on the business, where they are and what they do: Austrian companies outperform their European counterparts when it comes to presenting the facts. It’s clear that their next challenge is to define a clear and engaging corporate narrative, which will require going a step further than merely presenting the facts.

Sustainability: the new regulation makes an impact

Reporting remains steady at 80%, but more data makes its way onto the website, probably due to the new CSR reporting legislation based on the EU directive. The increase in application of the GRI standards also shows a commitment to better communicate with relevant stakeholders.

How Webranking can help you to improve

The Webranking analysis allows you to define solutions to improve your digital presence, understand digital trends, compare to peers, generate internal engagement, and identify pathways for future improvement.

For further information about the research, to receive the highlights with the score per areas and to order a tailored, interactive report, please contact:  caroline.becker@lundquist.it

Webranking Austria 2018-2019

Webranking Switzerland 2018-2019

The state of the art of Swiss digital corporate communications: Stellar results mark a decisive turning point

In the 15th edition of the Webranking research we evaluated the online communications of 55 listed Swiss companies, to find how they are working to satisfy the needs of their stakeholders and inspire trust. This year’s results were published exclusively in Finanz und Wirtschaft.

Swiss companies this year surpass expectations, forging ahead of their European counterparts to meet the growing demands for transparent digital communications.

The Swiss edition of Webranking research is conducted by Lundquist in collaboration with Comprend.

Webranking 2017-2018

22nd international edition
15th Swiss listed edition
55 companies ranked in Switzerland
900+ companies ranked globally
500+ stakeholders interviewed

Swiss companies are back on track

Its been a stellar year for Swiss digital corporate communications. Not satisfied with the weak progress made last year (when the average improved by a mere 0.3 points), Swiss companies are back with a bang, improving their score by an impressive 4.7 points and, reaching an average of 50 points. European companies, on the other hand, improve by only 1.5 points to reach 47.2, opening a gap of +2.8 points.

A quick glance at the best improvers illustrates a change of pace: last year only one company (Dufry) improved by more than 10 points, while this year the figure has increased to eight, with Swiss Prime Site and Idorsia particular stand outs, showing a +20+ point increase in score. That said, the stable presence of the companies in the top three positions – Swisscom, Sika and Sonova – underscores the importance of consistency and longevity when striving for excellence.

The extraordinary results this year show that Swiss companies have proven their commitment and dedication to transparency online. With that said, it is time for them to take on a new challenge: moving from corporate disclosure to engaging meaningfully with their stakeholders.

Switzerland's best improvers 2018-2019

Digital takes a beak seat on investor communications

There’s something about disclosing data and talking about it that Swiss companies just don’t like. IR sections remain weak, with companies preferring to focus on traditional investor communications, leaving digital to take the back seat.

From dry disclosure, to defining a clear corporate narrative

Reporting and presenting the facts – Swiss companies have it in the bag. In fact, over the last decade and a half, Swiss companies have proved their commitment to reporting based communications. The next step is turning this commitment into engaging content to define the corporate identity, using storytelling to support the business.

Sustainability: Action demanded, but transparency remains low

How sustainability is being addressed as part of the wider corporate agenda is no more a nice-to-have but expected. In the last five years, we’ve seen Swiss companies giving more significance to their sustainability communications, however a third of companies still do not have a structured sustainability reporting process in place.

How Webranking can help you

The Webranking analysis allows you to define solutions to improve your digital presence, understand digital trends, compare to peers, generate internal engagement, and identify pathways for future improvement.

For further information about the research, to receive the highlights with the score per areas and to order a tailored analysis, please contact: martina.scapin@lundquist.it

Webranking Switzerland Listed 2018-2019

Webranking Italy Listed 2018-2019

The state of the art of Italian digital corporate communications: A stellar year for digital corporate communications as Italy makes great strides toward transparency

In the 17th edition of the Webranking research, covered exclusively by L’Economia del Corriere della Sera we found that Italian companies are catching up with Europe, making tremendous improvements with regards to their performance in the research.

We evaluated the online communications of 111 listed Italian companies, to find how they are working to satisfy the needs of their stakeholders. Now the task at hand is to go beyond the copying information from the annual report and onto the website, creating a cohesive and coherent narrative on where the company has been and where it is headed.

The Italian edition of Webranking research is conducted by Lundquist in collaboration with Comprend.

Webranking 2018-2019

22nd international edition
17th Italian listed edition
111 companies ranked in Italy
800+ companies ranked globally
500+ stakeholders interviewed

We believe that Webranking contributes to creating a stronger culture for transparency in Italy, as it continually pushes companies to raise the bar.

Sara Rusconi, Content Stategist and Lundquist Partner

2018 marks a definite turning point for Italian companies

Significant strides have been made by Italian companies in achieving transparency in their digital corporate communications in recent years, but this year marks a definite turning point. Not only are companies narrowing in on the gap between their European counterparts, but we’ve seen some companies like Pirelli and Cattolica Assicurazioni make leaps forward in ways we haven’t seen in almost a decade, with two companies improving by over 50 points since last year’s edition.

This change has shaken up the ranking, as Pirelli and Italgas muscle their way into the Italian top 10, joining the ranks of the historic champions of corporate transparency. That said, the stable presence of Eni, Hera and Snam in the top three positions underscores the importance of consistency and longevity when striving for excellence.

The extraordinary results this year prove that Italian companies have proven their commitment and dedication to transparency online. With that said, it is time for them to take on a new challenge: moving from corporate disclosure to engaging meaningfully with their stakeholders.

Italy’s best improvers of Webranking 2018-2019

Key Findings

Convince the market with strategic vision

Disclosing data on the company’s performance is a prerequisite to transparency (something Italian companies are good at), but the numbers mean little without context and an explanation to how they fit into a long-term vision (something which Italian companies are less good at).

Governance weighs in on investor decisions

Issues relating to environmental, social and governance (ESG) topics – and the way that companies deal with them – are coming under increasing scrutiny by institutional investors. As ESG criteria begin to weigh more heavily in the investment decision making process, Italian companies need to do more to meet these growing needs.

Going beyond simple disclosure

Corporate sustainability continues to gain interest in the eyes of stakeholders, as evidenced by recent legislation passed by the European Commission, requiring companies to report their performance also along non-financial indicators. Although this has led to an increase in disclosure and moved large companies to be more aware of their role and impact they have, it is not without its pitfalls.

Defining a solid corporate identity

The role of the corporate website is not just to inform and update shareholders or comply with corporate regulations, but also an opportunity for companies to tell their own story and express a point of view. On this front, Italian companies are moving in the right direction, but there is still more work to be done.

How Webranking can help you

The Webranking analysis allows you to define solutions to improve your digital presence, understand digital trends, compare to peers, generate internal engagement, and identify pathways for future improvement.

For further information about the research, to receive the highlights with the score per areas and to order a tailored, interactive report, please contact:

Anthony Swain, anthony.swain@lundquist.it

Webranking Italy 2018-2019

See full result list

Webranking Europe 500 2017-2018

The state of the art of European digital corporate communications: Stakeholders are tipping the scales

Celebrating 21 years of the research, the European edition of Webranking reports on the current state of European digital corporate communications.

The research, conducted by Lundquist in collaboration with Comprend, evaluated 500 of the largest European companies included in the Stoxx Europe 600 Index. The results of this year’s research have been published in L’Economia in Corriere della Sera.

Webranking 2017-2018

21st international edition
500 companies ranked across Europe
800+ companies ranked globally
500+ stakeholders interviewed

Stakeholders hold the powerful responsible

The 2017-2018 Webranking Europe research reveals that now, more than ever, stakeholders are calling the shots. What companies say online, and how people react to those statements, has the power to influence corporate decision making, drawing attention to areas of stakeholder discontent with the company. Movements like the #metoo social movement that exploded across social media and traditional media showcases the power that individuals have to hold those in power accountable for their actions and spur change. How a business conducts itself ethically, from its leadership to its governance procedures, becomes increasingly important here on out.

As companies become increasingly digital, and open themselves up to engagement via social media, the power their stakeholders have to not only interact with them, but also influence them, has risen dramatically.

Joakim Lundquist, CEO of Lundquist

Record improvements compared to five years ago

Celebrating 20 years, the Europe 500 Webranking research has come a long way. In the last five years, we’ve seen significant improvements, with the greatest increase in score this year since 2012. Compared to last year, the average improves by an impressive 3 points (45.7 out of 100), 9.1 points more than the 36.6 points recorded in 2012.

Podium overhauled

This year’s podium welcomes back the three top performers in last year’s ranking, albeit in a slightly different order. Snam holds firmly in the lead, with 94.2 points, the highest score ever achieved in Webranking. Eni moves up one position from last year’s ranking, clinching second place with 92.4 points. Finnish industrial goods and services company Wärtsilä takes third place this year, with 92.1 points. Terna is the best improver in Europe, increasing its score by 18.8 points.

Three macro trends stood out in the world of corporate digital communications in Europe:

Digital disruption is tipping the scales in favor of the individual, giving them a greater voice, changing the way we live and how companies communicate and do business. Game changers across many industries are provoking companies to transform the way they do business to such an extent that, in order to remain competitive, they must re-prioritise their communications around their digital channels.

Companies are increasingly pushed by their stakeholders to be more transparent on their governance structures and policies, and to take specific stances on sensitive topics, as accountability on actions becomes the number one priority across the Western world. These expectations are evidenced by current social movements rolling through the press and social media in waves.

In the social and digital era, excessive noise and the battle to stand out is a challenge for all companies competing for attention. Online communication can no longer ignore the rise of visual communication and the importance of user experience. In our survey of digital managers, we found that they are placing greater investment not only in technological advances but also in corporate storytelling, with 38% using it to take their mission a step closer to the users.

How Webranking can help you to improve

The Webranking analysis allows you to define solutions to improve your digital presence, understand digital trends, compare to peers, generate internal engagement, and identify pathways for future improvement.

For further information about the research, to receive the highlights with the score per areas and to order a tailored, interactive report, please contact:

Caroline Becker, caroline.becker@lundquist.it

Webranking Europe500 2017-2018

See full result list

Italy – Europe 500 country performance

Italy retains a strong presence in this years Europe 500 ranking, with 29 companies included the ranking. With eight companies breaking into the top fifty, and four companies in the top ten, making it the most represented country within the latter: Snam takes first again, while Eni moves up to second, with Generali in fifth, and Terna in sixth, while the rest of the positions are filled by Swiss and Finnish companies.

Companies Telecom Italia (18), and Prysmian (20) also find their way into the top 20 companies, while Leonardo (26) and Luxottica (35) make it into the top 50 and companies like ENEL (55) and Mediobanca (73) compose the body of companies that make up the top 100 in Europe.

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Switzerland – Europe 500 country performance

Nearly 80% of the companies considered in the individual country research are also considered in the Europe 500 research (41 out of 52), meaning that corporate Switzerland is well represented in this year’s research. This high number of entrants in this year’s research, coupled with their relatively consistent performance, lead to a sturdy Swiss average of 47.4 points. Encouragingly, the Swiss average is nearly two points above the overall average of the Europe 500 research, which is 45.7.

The best Swiss performers this year were Swisscom (79.2), Sika (77.7), Sonova (76.9), Barry Callebaut (63.7), and Roche (62.3). Of these, all of them managed to make it into the top 50, while Swisscom (7) and Sika (10) placed among the top ten most transparent companies in Europe for stakeholder communications. These companies respond well to the changing needs of their stakeholders, setting the bar high for Swiss companies, though the rest struggle to keep pace.

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Austria – Europe 500 country performance

Only one third of the Austrian companies considered in the individual country research are also considered in the Europe 500 research (5 out of 15). Though there are few Austrian companies included in this year’s research, their average score of 53.1 surpasses the overall European average of 45.7 points. In fact, four out of the five companies included in the European sample score above the European average.

Austrian companies like Erste Group, OMV Group, and Voestalpine, are communicating openly and clearly to their stakeholders, especially in terms of sustainability and governance, two areas of the research that are growing consistently in importance among all stakeholder groups, and in which they perform exceedingly well in comparison to the rest of Europe. These companies were also the best Austrian performers this year, with Erste Group earning 61.3 points, OMV Group with 57.4, and Voestalpine 56.9, all of whom managed to break into the top 100.

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Webranking Switzerland 2017-2018 – non-listed

The state of the art of Swiss digital corporate communications: When it comes to digital transparency, stakeholders are calling the shots

The 4th edition of the Webranking research, covered exclusively by Swiss business magazine Bilanz, reports on the current state of Swiss digital corporate communications.

The research, conducted by Lundquist in collaboration with Comprend, evaluated 40 Swiss non-listed companies.

You can read the results from the Webranking Switzerland Listed research for 2017 to see how the listed companies compare here.

Webranking 2017-2018

21st international edition
4th Swiss non-listed edition
40 companies ranked in Switzerland
800+ companies ranked globally
500+ stakeholders interviewed

When it comes to digital transparency, stakeholders are calling the shots

The relationship between businesses and stakeholders has undergone a complete transformation in recent years. Where companies traditionally dictated what information was consumed by stakeholders, it is now the stakeholders themselves that are calling the shots, influencing what information is presented to them through changes in consumer choices.

As evidenced in this year’s Webranking Swiss non-listed research, many Swiss companies have caught onto this and are now communicating more transparently per their stakeholders’ needs. In fact, we’re seeing vast improvements across the board, with 40% of the companies now managing to pass our stress test, up from 28% from last year. The majority of the companies fall between the held back category (37.5%), just meeting the bare minimum, while 22.5% fall short of the threshold, failing the stress test.

When it comes to digital transparency, stakeholders are calling the shots.

Martina Scapin, Webranking Researcher

Podium overhauled

This year, several companies launched new sites, resulting in a complete overhaul of the podium, with none of the winners from last year returning to the top three, and only Swiss Post (last year’s winner) making it into the top ten. It is therefore no longer sufficient for companies to rest on their laurels, as companies are upping their game and investment in digital is becoming more widespread.

Retail company Coop tops the podium this year, followed by commodities trading company Trafigura in second, and perfumer Firmenich in third.

Three macro trends stood out in the world of corporate digital communications in Switzerland:

Communicating clearly is the cornerstone to corporate transparency on the web. To remain competitive in an increasingly saturated digital landscape, Swiss non-listed companies need to put digital transparency at the heart of their communications strategy.

Although Switzerland is projected to be the first country to achieve full compliance with the UN Sustainable Development Goals by 2030, digital transparency on sustainability topics has yet to take root among Swiss non-listed companies. The majority of companies do not publish a sustainability report or present information on environmental and social initiatives – a missed opportunity to engage with stakeholders on issues that they deem increasingly important.

In the social and digital era, excessive “noise” and the battle to stand out is a challenge for all companies competing for attention. Online communication, in fact, can no longer ignore the rise of visual communication and the importance of user experience.

How Webranking can help you to improve

The Webranking analysis allows you to define solutions to improve your digital presence, understand digital trends, compare to peers, generate internal engagement, and identify pathways for future improvement.

For further information about the research, to receive the highlights with the score per areas and to order a tailored, interactive report, please contact:

Martina Scapin, martina.scapin@lundquist.it

Webranking Switzerland non-listed 2017-2018

See full result list

Webranking Switzerland 2017-2018 – listed

The state of the art of Swiss digital corporate communications: Business transformation pushes corporate digital transparency

The 14th edition of the Webranking research, covered exclusively by Swiss business magazine Bilanz, reports on the current state of Swiss digital corporate communications.

The research, conducted by Lundquist in collaboration with Comprend, evaluated 52 Swiss companies.

Webranking 2017-2018

  • 21st international edition
  • 14th Swiss edition
  • 52 companies ranked in Switzerland
  • 800+ companies ranked globally
  • 500+ stakeholders interviewed

Business transformation pushes corporate digital transparency

Since we first launched the Swiss research in 2003, we have witnessed an increasing number of Swiss companies invest in their digital corporate communications. Spurred on by an increase in greater competition, and business transformation in light of significant events, digital is no longer just any old channel for corporate communications, but is instead redefining the way in which companies engage with their stakeholders.

In the top ten best scoring and among the most improved we find companies that are communicating their business transformation. This is especially the case for Barry Callebaut, Nestlé, Givaudan, and Sika, companies that publicly describe their transformation process by communicating about strategy and innovation.

In a business context that is continuously transforming and increasingly competitive, digital transparency is a winning weapon for companies to gain confidence in stakeholders and be able to better convey how they take on the challenges of the market.

Martina Scapin, Webranking Researcher

Steady Swiss performance in a European context

Swisscom, Sika and Sonova maintain their dominance in the ranking, as they find themselves yet again on the Swiss podium. Swisscom, this year’s winner, also makes it into the top 10 of the European ranking, the first time a Swiss company has been in the top 10 in Europe in the last 5 years, while second and third place Sika and Sonova secure their spot in the European top 20.

Amongst the best improvers, we see travel retailer Dufry, having launched a new website this year, and private markets firm Partners Group.

The digitalisation and globalisation of products and services are pushing businesses to rethink their strategies, invest in burgeoning markets and new business ventures, giving way to an overall transformation of the business. As a result, companies are using their digital channels as a means of explaining their strategic evolution.

Although Switzerland is projected to be the first country to achieve full compliance with the UN Sustainable Development Goals by 2030, digital transparency on sustainability topics remains low among listed companies, with many expecting a formal report to do almost all the work rather than using the corporate website to reach stakeholders.

In the social and digital era, excessive “noise” and the battle to stand out is a challenge for all companies competing for attention. Online communication, in fact, can no longer ignore the rise of visual communication and the importance of user experience.

How Webranking can help you to improve

The Webranking analysis allows you to define solutions to improve your digital presence, understand digital trends, compare to peers, generate internal engagement, and identify pathways for future improvement.

For further information about the research, to receive the highlights with the score per areas and to order a tailored analysis, please contact: martina.scapin@lundquist.it

Webranking Switzerland 2017-2018

See full result list

Lundquist European Seminar on Digital Corporate Communications & the 16th Webranking Awards

In the end of November, the 2017 Lundquist European Seminar on Digital Corporate Communications and the 16th Webranking Awards took place, hosting more than 250 professionals from 100 companies.

The seminar was held on November 22 at the headquarters of Italian daily newspaper Corriere della Sera, where we convened to discuss how business transformation is affection corporate communications and to present this year’s findings of the Webranking research, recognising the companies that demonstrated excellence in online corporate communications. The event was sponsored by SiteImprove, Euroland IR, and Bjork.

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