Webranking Austria Listed 2020-2021

Austrian companies, like their European counterparts, see their results drop as stakeholder demands rise and Covid-19 puts companies to the test

In the 15th edition of the Webranking research, we found that Austrian companies’ transparency results have drastically decreased.

The Austrian edition of Webranking research is conducted by Lundquist in collaboration with Comprend. To read how the individual companies compare, download the whitepaper below. It evaluates the 21 largest listed companies in Austria, analysing what these companies communicate on their corporate websites and how they are working to satisfy the needs of their stakeholders and inspire trust.

Webranking 2020-2021

24th international edition
15th Austrian listed edition
21 companies ranked in Switzerland
850+ companies ranked globally
450+ stakeholders interviewed

At first impact, Austrian results seem to have taken a step back in corporate communication and transparency compared their performance last year. Last year the average score that Austrian companies achieved was 5.2 points higher than their current average of 41.7, which for this year is slightly lower than the European average of 43 points. The reality is that Webranking raises the bar for transparency in line with stakeholder demands, and companies need to do more to meet these expectations.

Focus on COVID-19 reveals poor performance amongst Austrian companies

The global context in the face of Covid-19 has challenged companies to adapt and step up the way in which they communicate with their stakeholders. Companies’ ability to communicate on the impact of the crisis on the business, the predicted consequences on the future of the company, as well as what actions were put in place to face the challenges brought about by Covid-19 were examined in thorough detail.

Austrian companies performed relatively poorly in comparison to their European counterparts, with less than a quarter of Austrian companies disclosing information regarding the effects Covid had on the business, compared to 60% of the Europe 500 companies.

Webranking Austria 2020

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The pandemic has highlighted the importance of being credible in a moment of crisis. This requires responsibility and a commitment to provide complete and transparent information for all stakeholders, in order to create and maintain trust.

Joakim Lundquist, CEO Lundquist

Keeping up with stakeholder expectations

Webranking is firmly based in the needs of the stakeholder – uncovered through a careful evaluation of annual surveys completed by investors, job seekers, and journalists – and for this reason it can be considered a transparency stress test. A score of 50 out of a maximum of 100 is considered to be the threshold at which a company has met adequate communication standards.

While the average of the 21 largest Austrian companies included in the study has decreased, along with their European counterparts, the rate of companies passing the stress test has plummeted compared to last year, as the Austria pass rate decreased from 43% to about 24%. Only three companies (BAWAG Group, Do & Co, and Schoeller Belckmann) failed the stress test, scoring below 30 points.

On a positive note, Austrian companies have improved their governance communications. In particular, there has been an improvement in areas such as CEO visibility, remuneration, and the presentation of information regarding the Annual General Meeting. This section stands out especially because many other areas decreased in the average Austrian score.

No companies have managed to reach the 5 star ratings

No Austrian company has been able to achieve the highest of reputations (5 stars), nor did they reach the second tier (4 stars), but 5 companies made it into the three-star rating (between 50 and 70 points).

Wienberger is the top-ranking company in Austria this year with 60.4 points, Erste Group remains in second place this year with 59.8 points. OMV Group follows with 57.3 points. The remaining companies in the 3-star category are Vienne Insurance Group and Voestalpine.

European comparison

Only 2 companies out the 21 Austrian companies evaluated are part of the Europe 500: Erste Group and OMV Group. This is because the ranking includes the 500 largest European companies by market cap, and many Austrian companies are not large enough to enter this list.

Erste Group made it into the top 50, while OMV Group gained 65th place. When comparing the Austrian average to the Europe500 average, the scores are quite similar, with European average slightly outperforming the Austrian companies.

How Webranking can help you to improve

The Webranking analysis allows you to define solutions to improve your digital presence, understand digital trends, compare to peers, generate internal engagement, and identify pathways for future improvement.

For further information about the research, to receive the highlights with the score per areas and to order a tailored, interactive report, please contact:

Caroline Becker, caroline.becker@lundquist.com

Webranking Austria 2020-2021

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Webranking Switzerland Listed 2020-2021

Swiss transparency results face a hit as stakeholder demands rise and Covid-19 puts companies to the test

The 17th edition of the Webranking research found that Swiss results, along with their European counterparts’, have plummeted.

The Swiss edition of Webranking research is conducted by Lundquist in collaboration with Comprend. To read how the individual companies compare, download the whitepaper below. It evaluates the 54 largest listed companies in Switzerland, analysing what these companies communicate on their corporate websites and how they are working to satisfy the needs of their stakeholders and inspire trust.

Webranking 2020-2021

24th international edition
17th Swiss listed edition
54 companies ranked in Switzerland
850+ companies ranked globally
450+ stakeholders interviewed

Webranking Switzerland 2020

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The results of the 17th edition of Webranking for Switzerland reveal an unfortunate consequence to what has been a critical year for corporate communications, The average score for Swiss companies has decreased by nearly 4 points since last year (reaching 43.6 points compared to 47.5 last year), marking a departure from a year-on-year increase seen in previous editions. Although still scoring higher than their European peers (the average of the 500 largest listed companies in Europe came at 43 points this year), the cost to transparency remains high.

So why this sudden drop? We can explain this by the research developing more stringent criteria to reflect the times we live in, in particular evaluating companies on how they communicated on COVID-19 as well as whether they provided a digitally accessible experience to respond to the growing need for information to be easily available to all users, including those with disabilities. Few Swiss companies included in our research were able to respond to these needs, leading to a significant drop in their overall performance.

Focus on COVID-19 reveals poor performance amongst Swiss companies

The global context in the face of Covid-19 has challenged companies to adapt and step up the way in which they communicate with their stakeholders. Companies’ ability to communicate on the impact of the crisis on the business, the predicted consequences on the future of the company, as well as what actions were put in place to face the challenges brought about by Covid-19 were examined in thorough detail.

Swiss companies performed relatively poorly in comparison to their European counterparts, with half as many companies disclosing information on the effect of the business in Switzerland when compared to the Europe 500 companies. Nevertheless, Zurich Insurance Group and Novartis are examples of companies that stand out for their efforts in communicating effectively and transparently with their stakeholders on these topics.

The pandemic has highlighted the importance of being credible in a moment of crisis. This requires responsibility and a commitment to provide complete and transparent information for all stakeholders, in order to create and maintain trust.

Joakim Lundquist, CEO Lundquist

From rankings to ratings

Webranking’s end goal is not to present a ranking of the best and worst companies, but to encourage a culture of transparency that leads to positive relations being built with their stakeholders. This is precisely why the results are presented in a range of transparency rather than a simple numeric ranking, by dividing the companies into classes of performance. Only one company has been awarded the highest of reputations (5 stars), and two others have entered the second tier (4 stars).

Swisscom was the only Swiss company this year to achieve 5-star results (over 80 points out of 100). Two others have received 4 stars (between 65 and 80 points). These include Sika and Givaudan, which are companies that have often been on the podium. Zurich Insurance Group and Barry Callebaut are also getting closer to reaching a 4-star rating

European comparison

Over 70% of Swiss companies are part of the Europe 500 ranking (the ranking of the 500 largest European companies by market cap). Despite the high number of companies included, Swiss companies do not stand out particularly. Italian and Nordic companies dominate the list, taking prime positions in the top ten. The German average also stands higher than the Swiss, at about 44.2 points.

Swisscom comes in at 6th place in the Europe 500 list, climbing into the top 10 from 11th place last year. Sika is next, ranking in 13th position, followed by Givaudan in 18th, finishing 7 places closer to the top than last year. Four other companies are in the top 50:  Zurich Insurance Group at 34th, Barry Callebaut in 35thNestlé in 42ndSonova in 46th, and Clariant in 47th.

The bar has been set higher: not only transparency but the ability to create a convincing narrative for company strategy and commitment.

In recent years, Swiss results have become aligned with European standards and of note this year, Swiss companies are starting to stand out on some aspect of corporate communication. The Swiss average surpasses the European one in company presentation in the about us and careers sections, as well as in features and functionalities which is a sign that Swiss websites are user-friendly and accessible. In addition, more Swiss companies disclose research and development projects, a good indication of a company’s investment in value and role in the future of society. However, Switzerland falls behind more often than rises above the European average, especially when it comes to the presentation of a company strategy and investment story, or when it comes to the presentation of their commitment to sustainability.

These are the elements that come into play in the competition for credibility amongst stakeholders, which is at the heart of Lundquist’s flagship research series .trust, the second edition of which will be published in early 2021. Only companies that have been able to prove their commitment towards transparency in Webranking have gained access to our new research series, which this year have amounted to 37 Swiss companies.

We have recently released the 2020 edition of .trust for Swiss listed companies. To take a look at the results, follow the link on the right.

How Webranking can help you to improve

The Webranking analysis allows you to define solutions to improve your digital presence, understand digital trends, compare to peers, generate internal engagement, and identify pathways for future improvement.

For further information about the research, to receive the highlights with the score per areas and to order a tailored, interactive report, please contact:

Martina Scapin, martina.scapin@lundquist.it

Webranking Switzerland 2020-2021

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Webranking Italy Listed 2020-2021

Transparency has never been more important for companies: it is a key building block for trust in times of crisis

The findings from the 19th edition of the Webranking research, covered exclusively by L’Economia del Corriere della Sera, reveal that Italy has struggled to keep up with higher demands for accessible communication and communicating in times of crisis.

The Italian edition of the Webranking research is conducted by Lundquist in collaboration with Comprend. To find how individual companies compare download our whitepaper below. It evaluated the 122 largest listed companies in Italy to see what they were communicating on their corporate websites and how they are working to satisfy the needs of their stakeholders and inspire trust.

Webranking 2020-2021

24th international edition
19th Italian listed edition
122 companies ranked in Italy
850+ companies ranked globally
450+ stakeholders interviewed

WR Italia 2020

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Performance of Italian companies impacted by Covid-19 pandemic and focus on accessibility

The evaluations for this year’s edition of Webranking took place in what can only be defined as a strange year. As the protocol reflects the major communication trends, two important aspects were added to the research:

  • How Italian companies communicated during the Covid-19 emergency, compared to their European counterparts and;
  • If they took into account the ever-growing need of presenting digital information in an accessible way for users with hearing and visual impairments?

Through a protocol that includes nearly 250 criteria, Webranking evaluates transparency in the communication of financial, corporate governance, sustainability data, and overall company information. All this while taking into consideration the real expectations of stakeholders, which have been assessed thanks to surveys conducted every year.

All companies have been impacted by the Covid-19 emergency, and in some way or another, reacted promptly to the crisis. As the new requirements towards a more inclusive communication that considers also disruptive events in our protocol show, only those companies that had already established a good level of transparency for some time were able to communicate a vision of the future and give concrete indications of the consequences of the crisis on the future of business.

The pandemic has highlighted the importance of being credible in a moment of crisis. This requires responsibility and a commitment to provide complete and transparent information for all stakeholders, in order to create and maintain trust.

Joakim Lundquist, CEO Lundquist

Best improver: Banca Ifis is the best improver out of all companies assessed by Webranking 2020-2021

Five companies have improved more than ten points, and Banca Ifis leads the pack, with an impressive 34.4-point increase, followed by Illimity, Iren, Intesa Sanpaolo and Covivio.

More companies earn 5 stars, a sign of excellence

To move away from a simple numeric ranking, last year we introduced star ratings, the stars represent the range of transparency and by dividing the companies into classes of performance, we have already seen an improvement compared to last year. Eight companies have now reached excellence and have been awarded the highest of reputations (5 stars, over 80 points out of 100), and fourteen have entered the second tier (4 stars).

Our 5 star companies are TernaSnamEniGeneraliPoste Italiane, Hera Group, Italgas and ERG which are all companies that have often excelled in their corporate communications and shown continuous commitment towards transparency.

Disappointing performance: Companies included in the STAR segment are expected to do better

Out of the 122 companies in the research, forty are included in the STAR segment which has stringent admission criteria in terms of transparency, leadership, dynamics, resistance, and resilience. These premises should make them more susceptible to succeed in Webranking, however, their overall performance has not met the expectations, with an average score of only 30.1 points compared to the entire Italian sample’s average score of 39.7 points.

Only four companies have obtained excellent results: Amplifon and Mondadori have improved their excellent performance of the previous years, while Banca Ifis and Gruppo Iren have risen numerous positions, placing itself in the top 20, together with IGD which has resisted the downwards trend this year.

Surprising indeed is the rather weak communication towards investors and sustainability stakeholders, areas in which the best companies should excel. The same goes for the information in the Careers section that should address the information needs of job seekers in order to attract the best talent in a competitive environment.

.trust Italia Listed 2020

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How to qualify for .trust: the research for companies that have tackled the fundamentals of transparency.

The .trust research analyses the ability of companies to generate trust in their own stakeholders and supporting the business through digital communication. We start from the assumption that trust is supported not only by a clear identity but also by how a company responds to economic, social, and environmental challenges and is projected towards a path of transformation, with concrete actions and innovative and sustainable business projects. The research represents the divide between companies that demonstrate a strong commitment to transparency and solid digital communication and the rest of the market. To enter the .trust research you must satisfy one of the following conditions:

  1. Obtaining more than 50 points (a 3-star transparency rating)
  2. Improving the transparency of communications after the closing of Webranking in September until May 2021
  3. Being a listed company that is not part of Webranking but would like to be evaluated for inclusion.

How Webranking can help you to improve

The Webranking analysis allows you to define solutions to improve your digital presence, understand digital trends, compare to peers, generate internal engagement, and identify pathways for future improvement.

For further information about the research, to receive the highlights with the score per areas, and to order a tailored, interactive report, please contact:

Barbara Bella, barbara.bella@lundquist.it

Webranking Italy 2020-2021

See the full results list

Webranking Austria Listed 2019 – 2020

Austrian state of the art digital corporate transparency

In the 14th edition of the Webranking research, covered exclusively by Horizont, we found that Austrian companies fall in line with their European counterparts for their standards of transparency.

The Austrian edition of Webranking research is conducted by Lundquist in collaboration with Comprend. To read how the individual companies compare, download the whitepaper below. It evaluates the 28 largest listed companies in Austria, analysing what these companies communicate on their corporate websites and how they are working to satisfy the needs of their stakeholders and inspire trust.

Webranking 2019-2020

23rd international edition
14th Austrian listed edition
28 companies ranked in Austria
13 new companies in the Austrian list
800+ companies ranked globally
400+ stakeholders interviewed

On first impact, Austrian results seem to have taken a step back in corporate communication and transparency when comparing it to their performance last year. Last year the average score that Austrian companies achieved was 4.8 points higher than their current average of 46.9, which nevertheless remains slightly higher than the European average of 45.1 points. The reality is that Webranking raises the bar for transparency in line with stakeholder demands, and companies need to do more to meet these expectations.

Webranking is firmly based in the needs of the stakeholder – uncovered through a careful evaluation of annual surveys completed by investors, job seekers, and journalists – and for this reason it can be considered a transparency stress test. A score of 50 out of a maximum of 100 is considered to be the threshold at which a company has met adequate communication standards.

Although the average of the 28 largest Austrian companies included in the study has decreased, the rate of companies passing the test is consistent with previous edition, and the Austria pass rate remained at about 43%. Only three companies (BAWAG, Schoeller Belckmann, and Marinomed Biotech) failed the stress test, scoring below 30 points.

On a positive note, Austrian companies have improved their governance communications. In particular, there has been an improvement in areas such as CEO visibility, remuneration, and the presentation of information regarding the Annual General Meeting. This section stands out especially because many other areas decreased in the average Austrian score.

Austrian companies continue to take small steps to demonstrate their corporate transparency and to stand out on the market. However, many companies present a substantial amount of information in PDF reports, which is no longer enough to pass the bar for transparency. Austrian companies should invest more in transmitting their strategic vision for the future, financially and in terms of sustainability, in an easily accessible way on their website.

Joakim Lundquist, CEO Lundquist

From rankings to ratings

Webranking’s end goal is not to present a ranking of the best and worst companies, but to encourage and a culture of transparency that alters companies’ rapport with their stakeholders. This is precisely why this year we decided to present the results in range of transparency rather a simple numeric ranking, by dividing the companies into classes of performance.

No Austrian company has been able to achieve the highest of reputations (5 stars), not did they reach the second tier (4 stars), but 12 companies made it into the three-star rating (between 50 and 70 points).

OMV Group is the top-ranking company in Austria this year with 65.9 points, narrowly surpassing Erste Group in second place with 65.2 points. Wienberger follows with 63.3 points. The remaining companies in the 3-star category are: Strabag, Agrana, Telekom Austria, Vienna Insurance Group, Palfinger, Voestalpine, Lenzing, Verbund, and Raiffeisen Bank International.

Only 4 companies out the 28 Austrian companies evaluated are part of the Europe 500: Erste Group, OMV Group, Voestalpine, and Verbund. This is because the ranking includes the 500 largest European companies by market cap, and many Austrian companies are not large enough to enter this list.

Of the four Austrian companies that are included in the list, only two companies make it into the top 50. In fact, Austrian companies generally do not stand out in the European list, especially when compared to the Italian and Nordic companies that dominate the top 10 positions in the list.

However, when comparing the Austrian average to the European average, the difference is minimal, with the European average standing 1.8 points lower than that of the 28 Austrian companies.

How Webranking can help you to improve

The Webranking analysis allows you to define solutions to improve your digital presence, understand digital trends, compare to peers, generate internal engagement, and identify pathways for future improvement.

For further information about the research, to receive the highlights with the score per areas and to order a tailored, interactive report, please contact:

Arianna Evans, arianna.evans@lundquist.com
Caroline Becker, caroline.becker@lundquist.com

Webranking Austria 2019-2020

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Webranking Switzerland Listed 2019-2020

Swiss transparency results stagger this year as stakeholder demands rise

In the 16th edition of the Webranking research found that Swiss results line-up with European standards of transparency.

The Swiss edition of Webranking research is conducted by Lundquist in collaboration with Comprend. To read how the individual companies compare, download the whitepaper below. It evaluates the 55 largest listed companies in Switzerland, analysing what these companies communicate on their corporate websites and how they are working to satisfy the needs of their stakeholders and inspire trust.

Webranking 2019-2020

23rd international edition
16th Swiss listed edition
55 companies ranked in Switzerland
800+ companies ranked globally
400+ stakeholders interviewed

At face value, this year’s Swiss results may seem like corporate communication and transparency have back tracked in comparison to past years’ overall improving figures. The average score that Swiss companies attained this year is 2.5 points lower (an average of 47.5 points) compared to last year, still slightly higher than the European average of 45.1 points. In fact, however, the Webranking research has set a higher standard of achievement, towards a progressive improvement of European corporate communication standards.

Webranking is firmly based in the needs of the stakeholder – uncovered through a careful evaluation of annual surveys completed by investors, job seekers, and journalists – and for this reason it can be considered a transparency stress test. A score of 50 out of a maximum of 100 is considered to be the threshold at which a company has met an adequate communication standard.

Although the average of the 55 largest Swiss companies included in the study has decreased, the rate of companies passing the test is consistent with previous edition and the failing companies (below 30 points) continue to decrease. This is a clear indication that Swiss standards for corporate communication have not been lowered, the bar has simply been set higher.

Swiss companies have taken giant steps in the last few years to demonstrate their market value. The bar has no been set higher. It is no longer enough to be transparent, but it is fundamental for companies to transmit their strategic vision and substantiate their commitments to be able to inspire more trust with their stakeholders.

Joakim Lundquist, CEO Lundquist

From rankings to ratings

Webranking’s end goal is not to present a ranking of the best and worst companies, but to encourage and a culture of transparency that alters companies’ rapport with their stakeholders. This is precisely why this year we decided to present the results in range of transparency rather a simple numeric ranking, by dividing the companies into classes of performance. Only one company has been awarded the highest of reputations (5 stars), and three others have entered the second tier (4 stars).

Swisscom was the only Swiss company this year to achieve 5-star results (over 80 points out of 100). Three others have received 4 stars (between 70 and 80 points). These include Sika, Sonova, and Givaudan, which are all companies that have often been on the podium. Nestlé and Barry Callebaut are also getting closer to reaching a 4-star rating.

Over 70% of Swiss companies are part of the Europe 500 ranking (the ranking of the 500 largest European companies by market cap). Notwithstanding the majority of Swiss companies are also in the Europe 500 lists, Swiss companies do not stand out particularly. Italian and Nordic companies dominate the list, taking prime positions in the top ten. The German average also stands higher than the Swiss, at about 48.1 points.

Swisscom comes in at 11th place in the Europe 500 list, falling out of the top 10 from last year. Sika is next, standing in 12th position, followed by Sonova in 14th, and Givaudan at 25th. Four other companies are in the top 50: Nestlé in 29th, Barry Callebaut in 43rd, Roche in 44th, and Clariant in 47th.

The bar has been set higher: not only transparency, but the ability to create a convincing narrative for company strategy and commitment.

In many ways, Swiss results are now aligned with European standards and results in the ranking. However, through a more accurate lens is possible to see that they fall behind when it comes to the presentation of a company strategy and investment story, or when it comes to the presentation of their commitment to sustainability and their careers sections.

These are the elements that come into play in the competition for credibility amongst stakeholders, which is at the heart of the new Lundquist research series .trust, which will be published in early 2020. Only companies that have been able to pass the stress test (50 points and above) in Webranking have gained access to our new research series, which this year have amounted to 23 Swiss companies.

We will be releasing the .trust for Swiss listed companies at the beginning of 2020. To take a look at last year’s results for non-listed companies, follow the link on the right.

How Webranking can help you to improve

The Webranking analysis allows you to define solutions to improve your digital presence, understand digital trends, compare to peers, generate internal engagement, and identify pathways for future improvement.

For further information about the research, to receive the highlights with the score per areas and to order a tailored, interactive report, please contact:

Arianna Evans, arianna.evans@lundquist.it

Webranking Switzerland 2019-2020

See full results

Webranking Italy Listed 2019-2020

A two-sided challenge for Italian digital corporate communications: improving overall transparency and inspiring trust

In the 18th edition of the Webranking research, covered exclusively by L’Economia del Corriere della Sera found that Italy has improved vis-à-vis its European counterparts.

The Italian edition of Webranking research is conducted by Lundquist in collaboration with Comprend. To read how the individual companies compare download our whitepaper below. It evaluated the 112 largest listed companies in Italy to see what they were communicating on their corporate websites and how they are working to satisfy the needs of their stakeholders and inspire trust.

Webranking 2019-2020

23rd international edition
18th Italian listed edition
112 companies ranked in Italy
800+ companies ranked globally
400+ stakeholders interviewed

Italian companies continue their steady path of improvement

Companies that surpass the stress test of transparency continue to grow: one company out of every three earns over 50 points out of the maximum of 100, the basic score to be able to satisfy stakeholder needs. Three years ago one a quarter of the companies passed the test.

Through a protocol that includes over 200 measuring points, Webranking evaluates transparency in the communication of financial, corporate governance, sustainability data, and overall company information. All this while taking into consideration the real expectations of stakeholders, which have been assessed thanks to surveys conducted every year.

This year the bar has been set higher, and website evaluations have become stricter. This has brought to a significant decrease in the European average (-2.1 points) while Italian companies were comparatively better able to respond to new challenges, losing only 0.7 points on average. This confirms that the commitment of Italian companies to digital transparency is deep and continuing.

Italian companies have taken a giant step in the last few years to demonstrate their market value. Now the bar has been set higher, and it is no longer enough to be transparent, but it is fundamental for companies to transmit their strategic vision and substantiate their commitments to be able to garner more trust from their stakeholders.

Joakim Lundquist, CEO Lundquist

Best improver: Acea is the best improver out of all companies assessed by Webranking 2019-2020

 11 companies have improved more than ten points, and Acea, with a 43.5-point increase, had set the yearly record, followed by Autogrill, Maire Technimont, Coima Res and Saras.

Italy’s best improvers of Webranking 2019-2020

From rankings to ratings

Webranking’s end goal is not to present a ranking of the best and worst companies, but to encourage and a culture of transparency that alters companies’ rapport with their stakeholders. This is precisely why this year we decided to present the results in range of transparency rather a simple numeric ranking, by dividing the companies into classes of performance. An impressive seven companies have reached excellence and have been awarded the highest of reputations (5 stars), and ten have entered the second tier (4 stars).

Italian companies have received 5-star results (over 80 points out of 100). These include Eni, Snam, Hera, Terna, Generali and Pirelli which are all companies that have often been on the podium, with the addition this year of Poste Italiane. Cattolica and Italgas are also getting closer to achieving such heights.

Italian companies dominate European transparency rankings

The stress test for corporate communications transparency reveals an impressive standing for Italian companies in the ranking of the 500 largest European companies by market cap: 5 Italian companies have secured a place in the Top 10. These results emerge from the 23rd edition of Webranking research by Comprend, in collaboration with Lundquist, with 23 Italian companies included in the Europe 500 list.

Eni and Snam wear their crowns proudly, topping the list in first and second place respectively, followed by the Finnish company Wärtsilä. Terna jumped to 4th place, and Generali stands firmly at 5th. Poste Italiane edges on up to 9th place with a 9-point increase from last year. Leonardo on the other hand had an t increase from last year, with the top 10 just barely out of their reach. In the first 25 positions we can also find Prysmian and Mediobanca.

The bar has been set higher: not only transparency, but the ability to create a convincing narrative for company strategy and commitment.

Italian results are now aligned in many ways with European standards and results in the ranking. However, with a more detailed lens, the fact that Italian companies have outperformed the European average in reporting becomes apparent (the presentation of the company, corporate communications, and yearly reports). They fall behind, however, when it comes to the presentation of a company strategy and investment story, or when it comes to the presentation of their commitment to sustainability and their careers sections.

These are the elements that come into play in the competition for credibility amongst stakeholders, which is at the heart of the new Lundquist research series .trust, which will be published next week. Only companies that have been able to pass the stress test (50 points and above) in Webranking have gained access to our new research series, which this year have amounted to 35 Italian companies.

How Webranking can help you to improve

The Webranking analysis allows you to define solutions to improve your digital presence, understand digital trends, compare to peers, generate internal engagement, and identify pathways for future improvement.

For further information about the research, to receive the highlights with the score per areas and to order a tailored, interactive report, please contact:

Greta Castelli, greta.castelli@lundquist.it

Webranking Italy 2019-2020

See full result list

Webranking Austria 2018-2019

The state of the art of Austrian digital corporate communications: stellar results mark a turning point

In the 13th edition of the Webranking research, covered exclusively by Horizont, we found that Austrian companies continue to be ahead of the curve compared to the overall European average, even though we increased our sample size, with 25% more companies evaluated compared to last year.

We evaluated the online communications of 20 listed Austrian companies, all of which are included in the ATX index of the Austrian stock exchange. The research investigates how they are working to satisfy the needs of their stakeholders. Since the Austrians continue  to achieve excellent results with regards to transparency, the next challenge they must face is to go beyond simply duplicating information from the annual report on the website, and instead create a cohesive and coherent narrative of where the company has been and where it is headed.

The Austrian edition of Webranking research is conducted by Lundquist in collaboration with Comprend.

Webranking 2018-2019

22nd international edition
13th Austrian edition
20 companies ranked in Austria
800+ companies ranked globally
500+ stakeholders interviewed

Austria maintains its strong positioning in Europe, with a few changes at the top

The strongest communicators from last year’s edition have reaffirmed their place on the podium again this year. Erste Group renews its place on the podium, taking first again this year with (70.5/100 points), further cementing its spot on the top of the podium. Vienna Insurance Group, conceding its position at second place on the podium to Wienerberger (68.1/100 points), took third place with 65.9 points this year. Wienerberger also wins the title of Best improver this year by gaining 11.8 points compared to last year.

With companies recognising the necessity of a strong digital presence and investing in the launch of new websites, we see further improvement of the already strong Austrian performance.

Caroline Becker, Country manager Austria

Interesting improvements in the areas of Sustainability and Careers highlight a shifted focus to communicate better with these stakeholder groups, while IR communications (sections IR, Governance and Share) decrease in score. Part of the improvement in reporting CSR is due to the EU-wide changes in requiring non-financial data reporting.

In the European comparison, only one Austrian company (Erste Group) out of the six included makes it into the top 30 of the Europe 500 ranking. However, historically, they have almost always surpassed the average of their European counterparts, and manage to do so also this year with an average score of 49.7, compared to the 47.2 points of European average.

Key findings

Austrians continue to struggle when it comes to providing effective Investor communications

Investor communications remains the lowest scoring section of the research for Austrian companies, decreasing even further compared to last year, partly due to the increase in sample size. Traditional disclosure and reporting are the preferred means of communicating with investors in Austria.

Getting better at presenting the company and its business

Comprehensive information on the business, where they are and what they do: Austrian companies outperform their European counterparts when it comes to presenting the facts. It’s clear that their next challenge is to define a clear and engaging corporate narrative, which will require going a step further than merely presenting the facts.

Sustainability: the new regulation makes an impact

Reporting remains steady at 80%, but more data makes its way onto the website, probably due to the new CSR reporting legislation based on the EU directive. The increase in application of the GRI standards also shows a commitment to better communicate with relevant stakeholders.

How Webranking can help you to improve

The Webranking analysis allows you to define solutions to improve your digital presence, understand digital trends, compare to peers, generate internal engagement, and identify pathways for future improvement.

For further information about the research, to receive the highlights with the score per areas and to order a tailored, interactive report, please contact:  caroline.becker@lundquist.it

Webranking Austria 2018-2019

Webranking Switzerland 2018-2019

The state of the art of Swiss digital corporate communications: Stellar results mark a decisive turning point

In the 15th edition of the Webranking research we evaluated the online communications of 55 listed Swiss companies, to find how they are working to satisfy the needs of their stakeholders and inspire trust. This year’s results were published exclusively in Finanz und Wirtschaft.

Swiss companies this year surpass expectations, forging ahead of their European counterparts to meet the growing demands for transparent digital communications.

The Swiss edition of Webranking research is conducted by Lundquist in collaboration with Comprend.

Webranking 2017-2018

22nd international edition
15th Swiss listed edition
55 companies ranked in Switzerland
900+ companies ranked globally
500+ stakeholders interviewed

Swiss companies are back on track

Its been a stellar year for Swiss digital corporate communications. Not satisfied with the weak progress made last year (when the average improved by a mere 0.3 points), Swiss companies are back with a bang, improving their score by an impressive 4.7 points and, reaching an average of 50 points. European companies, on the other hand, improve by only 1.5 points to reach 47.2, opening a gap of +2.8 points.

A quick glance at the best improvers illustrates a change of pace: last year only one company (Dufry) improved by more than 10 points, while this year the figure has increased to eight, with Swiss Prime Site and Idorsia particular stand outs, showing a +20+ point increase in score. That said, the stable presence of the companies in the top three positions – Swisscom, Sika and Sonova – underscores the importance of consistency and longevity when striving for excellence.

The extraordinary results this year show that Swiss companies have proven their commitment and dedication to transparency online. With that said, it is time for them to take on a new challenge: moving from corporate disclosure to engaging meaningfully with their stakeholders.

Switzerland's best improvers 2018-2019

Digital takes a beak seat on investor communications

There’s something about disclosing data and talking about it that Swiss companies just don’t like. IR sections remain weak, with companies preferring to focus on traditional investor communications, leaving digital to take the back seat.

From dry disclosure, to defining a clear corporate narrative

Reporting and presenting the facts – Swiss companies have it in the bag. In fact, over the last decade and a half, Swiss companies have proved their commitment to reporting based communications. The next step is turning this commitment into engaging content to define the corporate identity, using storytelling to support the business.

Sustainability: Action demanded, but transparency remains low

How sustainability is being addressed as part of the wider corporate agenda is no more a nice-to-have but expected. In the last five years, we’ve seen Swiss companies giving more significance to their sustainability communications, however a third of companies still do not have a structured sustainability reporting process in place.

How Webranking can help you

The Webranking analysis allows you to define solutions to improve your digital presence, understand digital trends, compare to peers, generate internal engagement, and identify pathways for future improvement.

For further information about the research, to receive the highlights with the score per areas and to order a tailored analysis, please contact: martina.scapin@lundquist.it

Webranking Switzerland Listed 2018-2019

Webranking Italy Listed 2018-2019

The state of the art of Italian digital corporate communications: A stellar year for digital corporate communications as Italy makes great strides toward transparency

In the 17th edition of the Webranking research, covered exclusively by L’Economia del Corriere della Sera we found that Italian companies are catching up with Europe, making tremendous improvements with regards to their performance in the research.

We evaluated the online communications of 111 listed Italian companies, to find how they are working to satisfy the needs of their stakeholders. Now the task at hand is to go beyond the copying information from the annual report and onto the website, creating a cohesive and coherent narrative on where the company has been and where it is headed.

The Italian edition of Webranking research is conducted by Lundquist in collaboration with Comprend.

Webranking 2018-2019

22nd international edition
17th Italian listed edition
111 companies ranked in Italy
800+ companies ranked globally
500+ stakeholders interviewed

We believe that Webranking contributes to creating a stronger culture for transparency in Italy, as it continually pushes companies to raise the bar.

Sara Rusconi, Content Stategist and Lundquist Partner

2018 marks a definite turning point for Italian companies

Significant strides have been made by Italian companies in achieving transparency in their digital corporate communications in recent years, but this year marks a definite turning point. Not only are companies narrowing in on the gap between their European counterparts, but we’ve seen some companies like Pirelli and Cattolica Assicurazioni make leaps forward in ways we haven’t seen in almost a decade, with two companies improving by over 50 points since last year’s edition.

This change has shaken up the ranking, as Pirelli and Italgas muscle their way into the Italian top 10, joining the ranks of the historic champions of corporate transparency. That said, the stable presence of Eni, Hera and Snam in the top three positions underscores the importance of consistency and longevity when striving for excellence.

The extraordinary results this year prove that Italian companies have proven their commitment and dedication to transparency online. With that said, it is time for them to take on a new challenge: moving from corporate disclosure to engaging meaningfully with their stakeholders.

Italy’s best improvers of Webranking 2018-2019

Key Findings

Convince the market with strategic vision

Disclosing data on the company’s performance is a prerequisite to transparency (something Italian companies are good at), but the numbers mean little without context and an explanation to how they fit into a long-term vision (something which Italian companies are less good at).

Governance weighs in on investor decisions

Issues relating to environmental, social and governance (ESG) topics – and the way that companies deal with them – are coming under increasing scrutiny by institutional investors. As ESG criteria begin to weigh more heavily in the investment decision making process, Italian companies need to do more to meet these growing needs.

Going beyond simple disclosure

Corporate sustainability continues to gain interest in the eyes of stakeholders, as evidenced by recent legislation passed by the European Commission, requiring companies to report their performance also along non-financial indicators. Although this has led to an increase in disclosure and moved large companies to be more aware of their role and impact they have, it is not without its pitfalls.

Defining a solid corporate identity

The role of the corporate website is not just to inform and update shareholders or comply with corporate regulations, but also an opportunity for companies to tell their own story and express a point of view. On this front, Italian companies are moving in the right direction, but there is still more work to be done.

How Webranking can help you

The Webranking analysis allows you to define solutions to improve your digital presence, understand digital trends, compare to peers, generate internal engagement, and identify pathways for future improvement.

For further information about the research, to receive the highlights with the score per areas and to order a tailored, interactive report, please contact:

Anthony Swain, anthony.swain@lundquist.it

Webranking Italy 2018-2019

See full result list