Home » Swiss non-listed companies are investing like never before in digital comms



Martina Scapin

Swiss non-listed companies are investing like never before in digital comms

Business weekly Bilanz reports exclusively today how Swiss non-listed companies communicate online. The 4th edition of Webranking by Comprend on Swiss listed companies is conducted by Lundquist.

Vast improvements across the board

Findings from our latest research, as reported by Bilanz, reveal that Swiss non-listed companies are investing like never before in their corporate comms This year we evaluated 40 companies.

This year, several companies launched new sites, resulting in a complete overhaul of the podium, with none of the winners from last year returning to the top three, and only Swiss Post (last year’s winner) making it into the top ten. It is therefore no longer sufficient for companies to rest on their laurels, as companies are upping their game and investment in digital is becoming more widespread.

Retail company Coop tops the podium this year, followed by commodities trading company Trafigura in second, and perfumer Firmenich in third.

When it comes to digital transparency, stakeholders are calling the shots

The relationship between businesses and stakeholders has undergone a complete transformation in recent years. Where companies traditionally dictated what information was consumed by stakeholders, it is now the stakeholders themselves that are calling the shots, influencing what information is presented to them through changes in consumer choices.

As evidenced in this year’s Webranking Swiss non-listed research, many Swiss companies have caught onto this and are now communicating more transparently per their stakeholders’ needs. In fact, we’re seeing vast improvements across the board, with 40% of the companies now managing to pass our stress test, up from 28% from last year. The majority of the companies fall between the held back category (37.5%), just meeting the bare minimum, while 22.5% fall short of the threshold, failing the stress test.