GSE has been tasked by the Italian Government to pursue and achieve environmental sustainability through renewable sources and energy efficiency. GSE asked us to help develop their online identity and re-write content, to ensure their stakeholders are aware of their key role in the sustainable energy sector.
STREAMLINE CONTENT AND KEY MESSAGES
GSE had an enormous amount of information on their website, with the company struggling to communicate their true identity. The first challenge was to rationalise the way in which content was presented, re-developing the content strategy so as to make key messages clear and understandable. After a preliminary assessment of all content on the website, we carried out a qualitative analysis of both the existing internal communication assets and external assets.
The last phase of the analysis included an interview with the GSE’s CEO who fully explained the rationale of GSE’s mission and the company’s founding values. The analysis phase enabled us to develop and set the key messages and tone of voice.
After the assessment phase, we re-worked and developed a detailed website map, ensuring that menu items and section titles were clearly labelled.
DISTINCTIVE CORPORATE CONTENT FOR GSE
Once the new site map was approved, we produced content for the website’s corporate sections (including: “About us”, “Sustainability”, “What we do”).
The project resulted in the go-live of GSE’s online corporate identity. Clear and effective content, aided by high impact visual communication, created a full immersion into GSE’s important role in the ever-changing world of energy.