Through a series of interviews with Consortium board members and management, it became clear that sustainability could not be reduced to its approach to the four issues in question but was part of the Consortium’s organisation and approach to business.
This led us to identify the need to develop an integrated sustainability model and re-think the organisation’s mission itself.
– International benchmark of consortiums in the food & beverage sector and their sustainability approaches;
– Detailed interviews with Consortium members, management and officials;
– Drafting an internal report gathering all qualitative and quantitative information about the Consortium’s approach;
– Development of the Consortium’s Excellence and Sustainability Model;
– Communications plan focused on key sustainability topics;
– Production of a short document presenting the Model and the Consortium’s actions (content & graphic design);
– Reorganisation of the Consortium’s website to better present its corporate profile and its sustainability commitments.