– In-depth analysis of Amplifon’s vast marketing and corporate documentation and sector studies to nail down challenges and themes in the hearing market;
– We met the full first line of management to better understand their view of the future of the company and its role in society;
– Through a benchmark we explored different aspects of being an innovative company;
– We drew up the content strategy, approved by the CEO, that guided the structure and the content of the new corporate website;
– We supported the production of the new website by providing content architecture, content writing and project supervision.