Wikipedia for Companies

Lundquist Wikipedia Research

Since 2008, the Lundquist Wikipedia Research tracks how Wikipedia covers major corporations as part of our research series on online corporate information. Based on a decade​ of ongoing research in the field, as well as positive feedback and results, we have developed a set of guidelines on how companies can properly engage on Wikipedia.

Our aim is to help companies understand how Wikipedia works and affects their online presence, as well as support them in contributing to the free encyclopedia, abiding by its rules, in order to improve the quality of company-related information.

In our study, covered by Forbes, we explored the reputational impact that Wikipedia has on companies as the fifth most consulted website globally.


Companies that are willing to correctly engage with the encyclopedia can evolve into trustworthy and respectful members of the community.

In this whitepaper, we present the interplay between Wikipedia and companies in Europe.  In a similar fashion to the Webranking research, this report includes the ranking of the top 100 European companies, the top 100 in Italy, the top 30 in Germany and top 48 in Switzerland.


We offer the following services:

  • Access to our knowledge base including our protocol (with criteria) and best practices
  • A tailored analysis focused on ​content about your company, including strengths and weaknesses
  • A detailed action plan based on the analysis including activities that can be carried out, strictly complying with Wikipedia rules and customs
  • Suggestions on updates, integration​s​, and materials
  • Support throughout every stage (planning and carrying out activities suggested in the action plan) abiding by Wikipedia rules and customs
  • A feasibility analysis for brand-new stand-alone article​s​
  • Training on how to engage correctly and transparently with the Wikipedia community with the aim to make companies completely autonomous

We are candid in the advice we provide, and will suggest, if needed, to abstain from Wikipedia if certain activities do not comply with its rules

Contact us for a tailored offer at: