The .trust research evaluates the companies’ ability to effectively narrate their brand and business, to communicate their leadership and establish trust with their stakeholders. This year we introduce our flagship research for a selected group of listed companies in Italy and Switzerland, after having started last year with the edition of .trust that focused on the largest Italian, Swiss and Austrian state-owned and private companies. Our focus is to capture the ability of corporate communications to support’ competitiveness and to inspire trust, today’s business “currency.”
TWO STUDIES FOCUSSED ON LISTED AND NON LISTED COMPANIES:
We concentrated on companies’ ability to channel clear and coherent messages through various digital channels:
LISTED COMPANIES ASSESSMENT: Find out more about how the research for listed companies works
We developed a specific methodology for the research .trust that evaluates the non-listed companies:
NON-LISTED COMPANIES ASSESSMENT: Find out more about how the non-listed research works
WHAT TYPE ARE YOU?
There can be no alternative towards effective communication between what we term substance (information) and distinctiveness (engagement and user experience). To support the business, communication must carefully balance these two aspects. For the .trust research, we came up with a model that does just that.