The .trust research evaluates the companies’ ability to effectively narrate their brand and business, to communicate their leadership and establish trust with their stakeholders. The first edition of .trust focuses on the largest Italian, Swiss and Austrian state-owned and private companies, and continues on from our research of non-listed companies. Our focus is to capture the ability of corporate communications to support’ competitiveness and to inspire trust, today’s business “currency.”
Find out more about how the research works
WHAT TYPE ARE YOU?
There can be no alternative towards effective communication between what we term substance (information) and distinctiveness (engagement and user experience). To support the business, communication must carefully balance these two aspects. For the .trust research, we came up with a model that does just that.