Welcome to .trust

The .trust research evaluates the companies’ ability to effectively narrate their brand and business, to communicate their leadership and establish trust with their stakeholders. The first edition of .trust focuses on the largest Italian, Swiss and Austrian state-owned and private companies, and continues on from our research of non-listed companies. Our focus is to capture the ability of corporate communications to support’ competitiveness and to inspire trust, today’s business “currency.”

Find out more about how the research works


There can be no alternative towards effective communication between what we term substance (information) and distinctiveness (engagement and user experience). To support the business, communication must carefully balance these two aspects. For the .trust research, we came up with a model that does just that.

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Why the new research?

Today digital plays a fundamental role in the relationship between companies and stakeholders. That’s why we have chosen to call our research .trust (to be read “dot” trust).

The “dot” of the digital ecosystem represents a window through which stakeholders come to know, evaluate and get involved with businesses and brands.

Latest news from our blog

This year we’re launching the first edition of the .trust research for listed companies. The research... Read

This year, we are evaluating the following companies:   115 Italian companies  (*companies with an asterix… Read

All news from our blog

The .trust research helps you not only to ensure that you meet the needs of stakeholders, but also that you do so in a distinctive and engaging way.

Contact us for a tailored offer at:
[email protected]

Our goal is for .trust to become the quintessential guide for companies that want to use digital communications as a communication instrument to support the business.