The new .future research takes a close look at what is communicated in terms of content and information, how it is presented and how stakeholders are engaged across the corporate ecosystem.
Our protocol measures companies across two separate pillars for a total of 100 points: Substance (45 points) and Distinctiveness (55 points).
We not only allocate score but use a penalty system related to user experience issues, with 0.5 points subtracted for each penalty. For Twitter and Facebook, scores are based on metrics from each company’s feed over one year, including publication frequency and engagement per post/tweet, of each company, split between sustainability content and other content.
.future incorporates the point of view of external stakeholders and users. Our assessment is based not only on trends in sustainability and digital but also a long-standing engagement process involving over 1,850 sustainability professionals and experts.
1 . CONCRETE
Providing a core set of environmental, social and governance information, from policies, reports and guidelines to data and objectives.
2 . EXHAUSTIVE
Allowing users to see “under the bonnet” with information on key topics and explanations of how sustainability is managed (stakeholder engagement, governance, etc.).
3 . INTEGRATED
A joined-up approach to content that presents sustainability as part of the business approach and provides specific information for investors, customers, jobseekers, etc.
4 . STORIES & VIEWPOINTS
Telling an engaging, unique story focused on the most important issues and showing what sustainability means day-to-day through storytelling, video and visual communication.
5 . ONGOING
Keeping stakeholders updated on a regular basis (through news, blogs, etc.) and remaining open to feedback and comment.
The evaluation process
Step 1. Stakeholder input collected
We’ve gathered input from over 1,850 respondents over eight years in surveys looking into what stakeholders want to know about sustainability and engage on digital channels.
Step 2. Revision of evaluation criteria
The criteria in our evaluation model are revised in light of stakeholder input and latest trends
Step 3. Selection of companies
We draw up a long-list of listed and non-listed companies based around regional and country-based rankings
Step 4. “Core” evaluation of basic content
We screen companies and reject those not reporting on sustainability or presenting basic sustainability information online
Step 5. Full evaluation based on 7 sections
Assessment of corporate websites and social media channels, assigning up to max. 100 points