How will .future be different?
In many ways, .future will be a continuation of our past approach. The research remains grounded in stakeholder and user expectations thanks to the direct input of over 1,850 experts and sustainability professionals plus analysis of authoritative surveys of consumers and investors.
Our focus will remain on corporate websites and associated digital properties, including social media, with an increased attention to the integration of sustainability topics across different channels.
What changes is our evaluation protocol. Our previous model based on seven pillars has been re-organised into an assessment process that focuses on two fundamental aspects for creating trust, demonstrating sustainability leadership and engaging stakeholders:
- Sustainability substance: content that gives diverse stakeholders essential information about a company’s sustainability commitment, goals and performance with a focus on a strategic approach that connects to the core business
- Distinctiveness and engagement: how the company uses a diversity of content and channels to engage its audiences and project a distinctive account of its actions and impacts (we look at thinks like use of social media and blogs, stories and video as well as ease of navigation, accessibility and search).
Lundquist.future provides a unique vantage point from which to understand how sustainability is evolving in Europe.