Lundquist’s drive to make sustainability reporting and communications relevant and engaging for all stakeholders has again been recognised at an international level with our team receiving an award in London for our “innovative” work with Birra Peroni.
At last night’s Corporate & Financial Awards, Lundquist and Birra Peroni took the “Gold” award for Best Sustainability Campaign and were “Highly Commended” for Best Online Report. We used Peroni’s 2015 Sustainability report to launch the campaign #LaMiaBirraèComeMe (My Beer is Just Like Me), working closely with our partners at graphic agency y&k as well as Peroni’s digital agency Nimai.
Hosted by Communicate Magazine and taking place at the Brewery in the heart of the City of London, Lundquist joined 300 representatives of agency and in-house communications firms from all over the world to celebrate excellence in all aspects of financial communication. The awards were judged by a panel of investor relations and financial communications executives at prestigious UK and European companies and were presented by British business journalist Simon Jack from BBC Radio 4’s Today Programme.
This is the second year in a row that Lundquist is awarded for its outstanding client work at the Corporate and Financial Awards in London. Read more about the prizes we took home last year for our work with Juventus (Best Printed Report), Edison (Best Website) and Telecom Italia (Best Online Report).
Here is a bit more on the work we were awarded for and what the judges had to say about it:
Peroni was recognised for the brewer’s first G4 “hybrid” report focusing on sustainability – “My beer is just like me”. We worked alongside the “Made in Italy” brand to revamp the report’s structure into a full GRI G4-compliant report and to deploy content strategically across multiple platforms – integrating online and offline – by developing a content strategy that would allow Peroni to speak to different target audiences through a long-term social media and internal engagement campaign.
The goal was to take a consumer-centric approach, constructing content that was visually impactful and spoke directly to Peroni’s consumers in a fresh and interesting manner. The result was to show the human face of sustainability by using real people and associating them to a particular Peroni brand as well as challenges they share.
The judges of the Corporate & Financial Awards commented: “The brand worked with Lundquist to develop an innovative strategy of including sustainability in every aspect of its business and marketing, using its already existing sustainability reporting process as a springboard into further content. […] Overall the campaign was a success – resulting in a report that was engaging and dynamic, a marketing drive that hit its mark with consumers and a rejuvenation of Peroni’s credentials as a company committed to long-term sustainability.”
Sustainability issues are complex and growing in importance, as more and more stakeholders look to a company’s sustainability agenda to answer their most pertinent questions. We have worked in this area for a number of years, supporting companies in a wide range of CSR activities. To find out more about our work in this area, click here.
James Osborne, head of sustainability and content strategy at Lundquist, said:
“We worked hard alongside Peroni and our partners at y&k and Nimai to create a report that was not static but could be used as a marketing and communications tool to position the brand while at the same time being informative and consistent with international reporting guidelines. We are proud of this achievement as it proves the value of going beyond a disclosure-driven approach and putting the audience at the centre of the sustainability message.
“We will continue to innovate and help steer companies in the right direction. Congratulations again to all the winners.”