Storytelling and corporate content

Online corporate communications is fast evolving; gone are the days of bland, disclosure-driven content. For organisations used to producing dry, impersonal language for reports and press releases, filling a webpage by cut-and-paste is no longer an option.

 

The need to project a distinctive corporate identity and the adoption of dynamic digital tools such as video has opened a space for more creativeness: storytelling techniques can be applied to the corporate domain to humanise an organisation and bring it closer to its audience.

 

Creative content

  • Both report content and corporate websites
  • Writing text
  • Designing information architecture
  • Defining key messages
  • Working with partners for video, infographics, etc.

 

A critical sounding board

  • Copy editing and critical feedback on draft content

 

A helping hand

  • Training and guidelines