Online corporate communications is fast evolving; gone are the days of bland, disclosure-driven content. For organisations used to producing dry, impersonal language for reports and press releases, filling a webpage by cut-and-paste is no longer an option.
The need to project a distinctive corporate identity and the adoption of dynamic digital tools such as video has opened a space for more creativeness: storytelling techniques can be applied to the corporate domain to humanise an organisation and bring it closer to its audience.
- Both report content and corporate websites
- Writing text
- Designing information architecture
- Defining key messages
- Working with partners for video, infographics, etc.
A critical sounding board
- Copy editing and critical feedback on draft content
A helping hand
- Training and guidelines