Home » Lundquist European Seminar on Digital Corporate Communications & 14th Webranking Awards




Lundquist European Seminar on Digital Corporate Communications & 14th Webranking Awards

Corriere della Sera hosts the 14th Webranking Awards


2015 has now been archived and it is time to look ahead. Here is a rundown on the Lundquist European Seminar on Digital Corporate Communications & 14th Webranking Awards.


The event, held on December 3 at the headquarters of leading Italian newspaper Corriere della Sera, recognised excellence in online corporate communications.  We presented the findings and awarded the winners of the Webranking 2015-2016 Italian Listed and Non-Listed research, discussed why Integrated Content Strategy is the future of digital comms, discovered how companies can collaborate with Wikipedia and spoke about the interplay between technology, society and competitiveness.  The event was sponsored by Star and EPiServer.


Massimo Fracaro, Editor-in-Chief of the weekly CorrierEconomia publication, introduced the event. He was followed by guest keynote speaker Shel Israel, Writer and Thought Leader on technology’s impact on business and life, who discussed his new book and concept “Lethal Generosity.” He spoke about how being generous to customers is lethal for competitors and how corporate communications professionals can apply this tactic in their comms work.


Watch the official video from the event here, including excerpts from speakers’ presentations.



Shel Israel
Shel Israel presenting Lethal Generosity


After an interesting and unique presentation that drew many questions from the packed audience, Joakim Lundquist, founding partner of Lundquist, which conducts the Webranking research in Italy, introduced the concept of integrated content strategy, and laid out the elements for the rest of the event.

Joakim Lundquist, Founder of Lundquist 



Following this, the guests and speakers mingled amongst each other, taking advantage of Swedish delights and Italian treats.


In the second part of the event,  Daniele Righi, Head of Lundquist’s Wikipedia Research, talked through the findings of the recently published European research on Wikipedia.  Joined by Simone Cortesi, Vice-President of Wikimedia Italia and Federico Ascari, Brand Development Projects, Brand Strategy & Media at Telecom Italia, the three discussed what it means for companies and Wikipedia to collaborate in today’s environment.


The Wikipedia roundtable


James Osborne and Sara Rusconi, partners at Lundquist, presented on integrated content strategy, focusing on the need to establish a content first approach. We then heard from two companies, Jochen Schweitzer at Siemens (Germany) and Harri Utoslahti at Kesko (Finland), on rethinking digital communications and how to build a best in class corporate website.


Jochen Schweitzer, Siemens
Harri Utoslahti, Kesko

After a well-deserved coffee break, the Webranking-focused presentations kicked off. Staffan Lindgren, Managing Partner at Comprend, spoke about how the digital and technological transformation of business will affect corporate communications going forward. This was followed by Martina Scapin, Consultant at Lundquist, who discussed the Webranking Italian Listed research, and the ongoing importance of the communications stress test, and what this means for corporate communications. Caroline Becker, Project Manager of Webranking at Lundquist, spoke about the Italian non-listed study, and how companies need to stay competitive.


The event closed with the awards ceremony for the best improvers and top three listed companies and non-listed companies in Italy.


To stick to the Nordic tradition, there was an enjoyable ‘Swedish corner’ with typical food products and glögg (mulled wine).

Nordic buffet
Guests mingling

This year the event drew over 200 registered professionals representing more than 60 companies:
A2A, ABB, Adecco, Avio Aero, Banca Generali, Banca IFIS, Banca MPS, Bayer, Brembo, BTICINO, Campari, Cir, Coop, DEA Capital, Diasorin, Eataly, Edison, Enav, Eni, Erg, Falck Group, Ferragamo, Finitalia SPA, Finitalia SPA, Generali, Granarolo, Hera, Intesa Sanpaolo, Italcementi, Kesko, Le Roy Merlin, Luxottica, Maire Technimont, Mediobanca, Piaggio & c. SPA, Nestle, Peroni, Poste Italiane, Prysmian, RCS, SACE, Safilo, Salini Impregilo, Serie B, Siemens, Sisal, Snam, SOGEFI, Swedbank, Telecom Italia, Tenraris, Terna, UBI Banca, Unicredit, Valv Italia


We would like to thank Corriere della Sera and RCS Mediagroup for their hospitality.


Below are some more pictures from the event (photographer: Sakis Lalas).


The awards ceremony – winners & best improvers 


For the listed companies, Eni retains the title as the best company for digital corporate communications, with 89.1 points out of 100. The company is followed by telecommunications company Telecom Italia, which regains second place with 86.6 points and utility company Snam, now in third place with 85.9 points. Best improver went to Salini Impregilo.


For the non-listed companies, state-controlled financial services provider SACE moves up from third place last year to take first place, gaining 41.4 points out of 80. The company is followed by new entrant food company Granarolo, with 40.7 points, with Italian postal firm Poste Italiane in third place with 39 points (and also best improver this year).


Watch the official video of the winners here.


The winners – Italian Listed Companies 2015

Eni wins first prize
Telecom Italia comes in second
Snam clinches third place
Salini Impregilo crowned Best Improver


The winners – Italian Non-Listed Companies 2015

SACE wins first place
Granarolo comes in second
Poste Italiane comes in third, and also wins title of Best Improver


The Lundquist team

The Lundquist team