Home » .trust banking and financial service sector: How banks are rethinking their communications strategies around key challenges

08/09/2021

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Lundquist

.trust banking and financial service sector: How banks are rethinking their communications strategies around key challenges

Published exclusively in the International Banker magazine, the first edition of Lundquist .trust for the Financial Services and Banking sector examined 16 leading banks and challengers across Europe.

.trust banking sector 2021

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Uncertain times are shifting expectations: the banking sector is adapting

How has the pandemic affected banks’ commitment to stakeholders and the wider society, and who is leading the way forward in terms of credible, innovative approaches? How are banks responding to the explosion in interest in sustainable and ESG investing? Above all, what kind of actions have emerged as key to maintaining trust in the new normal? These are just a few of the ambitious questions we set ourselves in our Banking and Financial Services sector edition of .trust (read: dot trust).

.trust is our flagship research programme and seeks to assess the ability of corporate communications to support competitiveness and to inspire trust, today’s business “currency”. The Banking and Financial Services sector edition is the first in a series of industry-specific studies we’re rolling out as we look at the post-pandemic communications landscape in Europe. Coming soon will be a focus on the healthcare sector, followed later in the year with a close look at the consumer fashion and luxury sectors.

With .trust we have created a communications framework and analysis perfectly suited to interpreting these shifting times, but also a practical tool to guide companies in navigating new communication challenges, a playbook for generating trust with stakeholders that brings together emerging trends, future strategy, and digital communications.

.trust as a guide to the new normal

With .trust we have created a communications analysis perfectly suited to interpreting these uncertain times but also a practical tool to guide companies in navigating new communication challenges, a playbook for generating trust with stakeholders that brings together emerging trends, future strategy and digital communications. Discover more about how we can help you.

Curious to find out more about our work on the banking and financial services sector?

To order the in-depth benchmark report and a tailored analysis, get in touch with Rosanna Campbell-Gray – rosanna.campbell-gray@lundquist.it