This year we’re launching the first edition of the .trust research for listed companies. The research measures the ability of companies to communicate effectively on corporate topics that matter, from leadership to sustainability, and generate trust with stakeholders.
Earlier this year, we launched the .trust research for non-listed companies. To get a feel for what the .trust research entails, check it out here. Please note that the research will be altered significantly for listed companies.
.trust stems from 15 years of experience acquired by Lundquist in helping balance stakeholder and company needs through systematic engagement of corporate audiences internationally, from journalists to jobseekers and sustainability experts.
Find out if your company is included
We believe that effective communications must be underpinned by transparent, relevant information to gain the trust of stakeholders. This should be complemented by a strong and engaging corporate narrative.
As substance is the first step in developing trustworthy and effective communications, the study will only include companies that have reached a good level of transparency in the 2018-2019 edition of the Webranking study. As such, companies that scored 50 points or more will be automatically included in the .trust research, while companies who have made a significant leap this year can also request to be included.
Why 50 points? In order for us to accurately evaluate a company’s website on their distinctiveness, we expect a good level of transparency. As the most recognised analysis in Europe on transparency in digital corporate communication, the Webranking research sets the bar mid-way (50 points), making this our threshold to uphold. You can find out more about the 2018-2019 results of Webranking research here.
What type of communicator are you?
When it comes to providing information and doing so in an engaging way, it’s not a choice of either/or: both are fundamental in explaining the business. To support business needs, communication must carefully balance both aspects.
As such, we’ve developed a communications model, that positions companies and their peers according to their communications approach. Find out what each quadrant means here.
For more information, please get in touch with:
For the Italian edition: firstname.lastname@example.org
For the Swiss edition: email@example.com
Companies we’re evaluating this year
Piaggio & C.
Swiss Prime Site
Zurich Insurance Group