In the 18th edition of the Webranking research, covered exclusively by L’Economia del Corriere della Sera, we evaluated the online communications of 112 listed Italian companies, to find how they are working to satisfy the needs of their stakeholders and inspire trust.
The Italian edition of Webranking research is conducted by Lundquist in collaboration with Comprend. To read how the individual companies compare, click here.
Italian companies keep up with growing stakeholder demands
The number of companies that pass the stress test in Italy continue to grow: one out of three companies surpasses the half-way mark (50 points), the minimum score to be able to satisfy stakeholder needs. Three years ago, only a quarter of Italian companies reached such an achievement.
This year’s research has raised the bar for standards of digital corporate transparency, which has brought to an overall drop in European rankings (-2.1 points), while Italy was able to respond to new stakeholder needs with greater resilience (-0.7 points).
Seven companies have achieved a stellar reputation, reaching 80 points or more in the rankings this year: Eni, Snam, Hera, Terna, Generali, Pirelli, and Poste Italiane. Ten received more than 70 points, Cattolica Assicurazioni, Italgas, and Leonardo are among these.
Other companies have also been able to stand out thanks to the strides they made towards greater corporate transparency. Acea beat the Webranking record for the greatest improvement since last year, with an impressive 43.5 point climb. They are followed by Autogrill, Maire Technimont, Coima Res, and Saras.
Beyond simple transparency: challenges lie in conveying credible strategy and future commitments
Italy’s results are aligned with those of its European counterparts in almost all areas of the research. However, a closer look reveals that the best performing areas are those that have to do with reporting (company presentations, press releases, yearly reports) while the worst performing areas tend to be related to the presentation of a strategy and equity story, of sustainability commitments, and attention to talent attraction.
These elements play on the competitiveness and credibility of a company vis-à-vis its stakeholders, and lie at the core of Lundquist’s new research series .trust. This research series was published last week. Only those companies that have been able to surpass the 50-point mark in Webranking have gained entry into the new research series.
To respond to the growing challenges of tackling sustainability topics on digital corporate platforms, Lundquist has also launched another new research series called .future, an evolution of our CSR Online Awards. With a forward-looking eye, .future addresses one of the most pressing topics of our times.
How Webranking can help you to improve
The Webranking analysis allows you to define solutions to improve your digital presence, understand digital trends, compare to peers, generate internal engagement, and identify pathways for future improvement.
For further information about the research, to receive the highlights with the score per areas and to order a tailored, interactive report, please contact:
Greta Castelli, email@example.com