.trust banking and financial services sector: how banks are rethinking their communication strategies around key challenges

Uncertain times are shifting expectations: the banking sector is adapting

How has the pandemic affected banks’ commitment to stakeholders and the wider society, and who is leading the way forward in terms of credible, innovative approaches? How are banks responding to the explosion in interest in sustainable and ESG investing? Above all, what kind of actions have emerged as key to maintaining trust in the new normal? These are just a few of the ambitious questions we set ourselves in our Banking and Financial Services sector edition of .trust (read: dot trust).

.trust is our flagship research programme and seeks to assess the ability of corporate communications to support competitiveness and to inspire trust, today’s business “currency”. The Banking and Financial Services sector edition is the first in a series of industry-specific studies we’re rolling out as we look at the post-pandemic communications landscape in Europe. Coming soon will be a focus on the healthcare sector, followed later in the year with a close look at the consumer fashion and luxury sectors.

With .trust we have created a communications framework and analysis perfectly suited to interpreting these shifting times, but also a practical tool to guide companies in navigating new communication challenges, a playbook for generating trust with stakeholders that brings together emerging trends, future strategy, and digital communications.

.trust as a guide to the new normal

With .trust we have created a communications analysis perfectly suited to interpreting these uncertain times but also a practical tool to guide companies in navigating new communication challenges, a playbook for generating trust with stakeholders that brings together emerging trends, future strategy and digital communications.